Common app store optimisation mistakes to avoid

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One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

By JT Ripton, 29 January 2015, 0 comments. Categories: Advertising, App Stores, Marketing.

Native vs. Web game development: The past, and the future

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Games development has had a long history with both native and the web. Whether you focus on the early arcade games developed for arcade machines, or the later explosion of web hosted flash games (which populated my teenage childhood), games for both native and web platforms have been around for decades. There have been multiple fundamental shifts however in terms of how to develop for both of these platforms, and the profitability offered by each avenue.

Web games started to become...

By Lukas Roper, 27 January 2015, 0 comments. Categories: Gaming.

As HTML5 grows, security risks become a bigger issue

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As the combination of JavaScript and HTML5 become the defacto software standard for building websites, enterprise-ready solutions or mobile applications, it’s surprising to discover that 99% of the code used and delivered as production-ready code is literally open, and running naked through the woods.

The W3C (World Wide Web Consortium), as of October 2014 officially approved HTML5 as a complete industry standard. But the adoption process started a...

By Carlos Goncalves, 23 January 2015, 0 comments. Categories: HTML5, Languages, Security.

Inmarsat's APIs allow developers to tap into satellites

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London-based satellite company, Inmarsat, wants to make it easier for developers to tap into its global network to create more powerful applications. The firm debuted their APIs at its first ever developer conference on Tuesday to help developers understand how apps which make use of satellite communications must be specially-customised.

Global Xpress satellites offer a big jump-up with download speeds of...

By Ryan Daws, 21 January 2015, 0 comments. Categories: API, IoT, Testing.

Microsoft aims for Chrome extension support in 'Spartan'

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A successor to Internet Explorer is on the horizon, and it has been drumming-up quite a bit of interest over the past few months. 'Spartan' is said to debut alongside Windows 10's consumer-focused event tomorrow, but we've heard some intriguing reports as to what to expect from Microsoft's new web browser...

Google's Chrome is the most widely-used browser in the world, and as such features...

By Ryan Daws, 20 January 2015, 0 comments. Categories: HTML5, Platforms, Windows.

Responsive Web & Mobile Apps: How to approach your digital roadmap

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The details of a company's digital roadmap can seem daunting; what to do, and when to do it can seem like a never ending list of possibilities, but really all it comes down to is what do the customers need and what does the business need?

Answering these questions within the context of "now, next and later" helps to demystify the roadmap no matter how large the organisation or ambitious the...

By Karl Loudon, 20 January 2015, 0 comments. Categories: Design, HTML5, Testing.

Xbox One, PS4, and PC drive industry health

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Last year was a disruptive one for gaming, as it marked the first full year since the new console releases. A study conducted by GDC shows that we needn’t have worried, with 41% of developers reporting higher profits in 2014 than the previous year. In fact, only 9% saw their profits decline.

The other 50% reported their profits remain similar over the past year which -...

By Ryan Daws, 16 January 2015, 0 comments. Categories: Gaming, Industry, Platforms.

Opinion: Samsung's Tizen should be called "Trojan"

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Samsung dominates the smartphone market through Android, and has been referred to as the "tail wagging the dog" when it comes to the influence their position has over Google. Considering their success, and that Android allows Samsung to customise their experience, it has left many to scratch their heads as to why the company wants to push their luck in such a...

By Ryan Daws, 15 January 2015, 0 comments. Categories: Android, Enterprise, IoT, Platforms, Samsung.

TIOBE: JavaScript was 2014’s top language

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TIOBE, the software quality company, has released its index for January 2015 which details the most popular programming languages over the course of the previous year. JavaScript has been named “the language of 2014” because it has seen its position rise faster than any other language.

JavaScript enjoyed a rise of 1.7% over the past year,...

By Ryan Daws, 14 January 2015, 0 comments. Categories: Industry, Languages.

Google Play outpaces iOS' App Store for third year

Android holds the largest smartphone marketshare around the world, and therefore marks an important platform for developers to reach the biggest audience possible. The app store which accompanies Google's mobile OS has seen meteoric growth, but has trailed behind Apple's iOS in submitted apps due to its later launch.

The latest report from appFigures points towards a change of tides...

By Ryan Daws, 13 January 2015, 0 comments. Categories: Amazon, Android, App Stores, Ecosystem, iOS, Platforms.

AT&T carries the operator torch for WebRTC

During AT&T's Developer Summit, the provider announced its intention to become to first US carrier to launch support for the WebRTC standard. The real-time communications standard has gained significant interest over the past year, and is set to be disruptive due to its wide-support across over a billion different browsers.

WebRTC has been touted by analysts as one of the most disruptive

WebRTC enables voice and video calling between browsers without the need to install any software or...

By Ryan Daws, 12 January 2015, 0 comments. Categories: API, Mobile.

MoonPig's API breach could cost its business

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Security breaches are frequent news, but fixes are often implemented with due haste to prevent data loss and protect customers. Paul Price, a security researcher, alerted MoonPig to a flaw in its API which allowed hackers to see payment information and view addresses. This fault was left unfixed for 17 months, and...

By Ryan Daws, 08 January 2015, 0 comments. Categories: API, Hacking, Security, Testing.

Seldon aids data scientists with predictive API

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A new open-source API, Seldon, wants to remove the demand on data scientists by making it easy to plug-in algorithms which can recommend content to customers, offer app personalisation, and other complicated-but-powerful features. Aimed at media and e-commerce companies, it is available as a free self-hosted product or as a hosted cloud-based version.

"Our proven algorithms and scalable platform are already serving...

By Ryan Daws, 23 December 2014, 0 comments. Categories: Analytics, API, Platforms.

Opinion: Xbox is Windows 10's built-in Trojan

Xbox is Microsoft's most important brand for consumers, as mentioned by the company's new CEO Satya Nadella himself. The brand may have taken a knock thanks to poor and mishandled business decisions from (former) leadership, but it remains the most relatable name for Microsoft to reach the everyday consumer.

Microsoft will be hosting a 'Consumer Preview' event to show off all the things which the company hopes will make your everyday consumer want to upgrade.

It's for this reason that Microsoft slaps "Xbox" in front...

By Ryan Daws, 22 December 2014, 1 comment. Categories: Ecosystem, Gaming, Platforms, Windows.

Flurry Research: "Install Addicts" drive app downloads

Claims from industry analysts point towards the rate of app downloads having decelerated after reaching saturation in markets such as the US and South Korea. In August, CNNMoney became one of the many publications to run a piece on this supposed slowdown of app downloads. Flurry Research set out to disprove this claim using their analytics data...

Focusing on the US, Flurry found that consumers are still downloading apps...

By Ryan Daws, 18 December 2014, 0 comments. Categories: Android, App Stores, Industry, iOS.

Interview: Sinch's new SMS API challenges Twilio

VoIP giant Rebtel spun-off a company called 'Sinch' back in May along with $12 million in funding from Index Ventures and Balderton Capital. The company has gained significant momentum, with sign-ups increasing 25% month-by-month and over four billion minutes of calls connected using its simple communications platform.

Sinch has been on the cutting-edge with powerful innovations such as WebRTC, but has been missing support for that legacy...

By Ryan Daws, 17 December 2014, 0 comments. Categories: Android, API, iOS, Mobile, Platforms.

Microsoft gains a Halo with ‘Project Orleans’ and .NET

In an article about IoT-framework 'AllJoyn' yesterday, we discussed and spoke to the team behind Microsoft's renewed push into supporting open technologies. That trend continues today with the announcement that Microsoft will be making the cloud computing framework behind Halo 4, 'Project Orleans', open-source for all developers to use in early...

By Ryan Daws, 16 December 2014, 0 comments. Categories: Cloud, Gaming, Windows.

Microsoft helps IoT devices to AllJoyn together

When we announced that AllJoyn support had been found hidden in Windows 10 build 9860, a lot of readers were excited about its potential. AllJoyn is an industry standard for the Internet of Things – created by the AllSeen Alliance – who is formed by industry giants including Microsoft, LG, HTC, Sony, Electrolux, Panasonic, Sharp, D-Link, and over 80...

By Ryan Daws, 15 December 2014, 0 comments. Categories: Ecosystem, IoT, Platforms, Windows.