China's largest social network launches its own App Store

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WeChat dominates China's social networks, and it now wants to pull attention from Apple's app store in favour of its own. 

Tencent, parent company of WeChat, announced the 'Xiaochengxu' (translated as 'mini programs') feature yesterday. WeChat told Reuters the function “allows users to access merchants’ services without having to download their...

By Ryan Daws, 11 January 2017, 0 comments. Categories: App Stores, Industry, Platforms.

You can finally publish your Win32 apps on the Windows Store

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After first announcing a tool for Windows’ legacy developers to port their Win32 apps to Windows 10 during their BUILD developer conference this year, Microsoft is now accepting submissions for ported apps to be published on the Windows Store.

Some expected the new tool, Desktop Bridge App Converter, would fall into obscurity and eventually be scrapped much like the Android porting tool Microsoft was developing under the guise of Project Astoria. The disbelievers have been...

By Ryan Daws, 16 September 2016, 0 comments. Categories: App Stores, Development Tools, Windows.

There’s still room for apps: Three tips for independent developers

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Global app downloads are on the decline, even for the most popular in Apple’s App Store. Out of established apps in the U.S., only Uber and Snapchat saw download growth in recent months. So what gives? 

Reports show that 94% of the revenue generated through the App Store goes to the top 1% of publishers, turning the business into a winner-take-all type of system. Because of this,...

By Q Manning, 15 September 2016, 0 comments. Categories: Apple, App Stores, Marketing.

Why Apple and Google are now reaching out to indie developers

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Without the marketing and UA budgets of the bigger app studios, indie developers can have trouble spreading the word about their applications, being featured in the app stores, and gaining big user bases.

For years, indie developers have criticised the two biggest app stores, the Apple App Store and the Google Play Store, for prioritizing big studio games over the independent developers who form the backbone of the app economy. Now, Apple and Google are beginning to unveil new features...

By StartApp, 06 September 2016, 0 comments. Categories: Advertising, Android, Apple, App Stores.

Research: Developers are prioritising Android over iOS

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Android's growth has been phenomenal, and the OS now powers approximately 84 percent of global smartphones. With such a huge market share it's just one reason behind a monumental shift towards developers prioritising Android over iOS.

In the latest 'State of the Developer Nation' report, Vision Mobile highlights...

By Ryan Daws, 26 August 2016, 1 comment. Categories: Android, Apple, App Stores, Industry, iOS, Platforms.

Updates to your Android apps will now be up to 50 percent smaller

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Google has made a welcome change to its Play Store app delivery system which should help to speed up updates and reduce data consumption by making them smaller. 

An updated algorithm will reduce the size of updates by as much as 50 percent by downloading only the required changes to APK files and merging them with existing files – presenting a far more efficient system than previously...

By Ryan Daws, 25 July 2016, 0 comments. Categories: Android, App Stores, Development Tools, Platforms.

Opinion: How iOS 10 and App Store changes will impact developers

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Nine years and over 2 million apps later, the App Store has become a spiralling behemoth. Whilst there are many great, innovative, immersive and useful apps - there is also a lot of dross. Unfortunately, even if you have a great app you may still end up with a failure on your hands.

One just needs to look at Storehouse, the visual storytelling app that won in Apple Design Awards 2014. Yesterday, the...

By James Kaye, 15 June 2016, 0 comments. Categories: Apple, App Stores, Ecosystem, Industry, iOS.

Microsoft criticised for the Windows 10 app store – poor algorithms highlighted

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Users of Windows 10 are often frustrated at the lack of applications for its app store, but it's a situation which isn't going to improve unless developers are happy. The fact is, developers aren't happy, and part of the reason is because Microsoft's lacklustre app store algorithms do not give applications the exposure they deserve – often not showing them...

By Ryan Daws, 22 January 2016, 0 comments. Categories: App Stores, Industry, Platforms, Windows.

Apple smashed its own App Store sales record

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Most companies will expect year-on-year growth if they are performing well, but Apple has reported they've smashed their own App Store sales record over the past year, including the biggest single day of sales over its history during the holiday season.

In total, Apple reports the App Store took in over $20 billion during the course of 2015. When you compare to 2014, where the App...

By Ryan Daws, 06 January 2016, 0 comments. Categories: Apple, App Stores, Industry, iOS, Platforms.

Microsoft strengthens Windows Bridge for iOS

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DeveloperTech reported earlier this week that Microsoft's bridge to Android is falling apart, but the Windows Bridge for iOS appears to be progressing well and has received some notable improvements over the past few months. 

The project, also known as Islandwood, aims to offer a simple...

By Ryan Daws, 19 November 2015, 0 comments. Categories: Apple, App Stores, Development Tools, Mobile, Platforms, Windows.

Microsoft's App Studio lets anyone build Windows 10 software

Despite Windows 10 being an impressive feature-packed operating system, the problem Microsoft continues to have with their latest OS is still the app store. Compared to Apple and Google's thriving ecosystems, you can virtually imagine the tumbleweed drifting past whilst you're searching for your most beloved applications. 

Microsoft has attempted various ways to bolster their app store – including making it simple for iOS and Android developers to port their apps – but now the company is...

By Ryan Daws, 02 November 2015, 0 comments. Categories: App Stores, Development Tools, Platforms, Windows.

Google debuts new universal app campaigns and performance reports

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The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

By Ryan Daws, 15 October 2015, 0 comments. Categories: Analytics, Android, App Stores, Marketing, Mobile, Monetisation.

The zombie app escape strategy: How to get your users to drive downloads and use

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Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats:

By Gideon Lask, 05 June 2015, 1 comment. Categories: App Stores, Marketing, Mobile, Monetisation.

Users can now pre-register for Android apps

Gamers in particular are used to the act of pre-ordering an upcoming software release, in-fact pre-download is becoming the norm as games grow in size.  This isn't such an issue with mobile software, but with the amount of releases coming out daily it's easy for users to miss-out on something they've been looking forward to.

If your users are on Android, they can now pre-register their interest for an upcoming release to be notified when it's ready to go. Users are also not committed to...

By Ryan Daws, 11 May 2015, 0 comments. Categories: Android, App Stores.

Android developers can soon A/B test Play Store pages

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Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, Apple, App Stores, Development Tools, iOS, Marketing, Monetisation, Testing.

Common app store optimisation mistakes to avoid

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One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

By JT Ripton, 29 January 2015, 1 comment. Categories: Advertising, App Stores, Marketing.

Google Play outpaces iOS' App Store for third year

Android holds the largest smartphone marketshare around the world, and therefore marks an important platform for developers to reach the biggest audience possible. The app store which accompanies Google's mobile OS has seen meteoric growth, but has trailed behind Apple's iOS in submitted apps due to its later launch.

The latest report from appFigures points towards a change of tides...

By Ryan Daws, 13 January 2015, 0 comments. Categories: Amazon, Android, App Stores, Ecosystem, iOS, Platforms.

Flurry Research: "Install Addicts" drive app downloads

Claims from industry analysts point towards the rate of app downloads having decelerated after reaching saturation in markets such as the US and South Korea. In August, CNNMoney became one of the many publications to run a piece on this supposed slowdown of app downloads. Flurry Research set out to disprove this claim using their analytics data...

Focusing on the US, Flurry found that consumers are still downloading apps...

By Ryan Daws, 18 December 2014, 0 comments. Categories: Android, App Stores, Industry, iOS.