Twitter wants to court back developers with Fabric

If you're a developer of applications which use Twitter's API, you'll be aware of the ecosystem crackdown which Andreessen Horowitz partner Chris Dixon said at the time was like “a drunk guy with an Uzi.”

Twitter is like a drunk guy with an uzi killing partners left and right. Expect investment in ecosystem to drop significantly.

— Chris Dixon (@cdixon) May 24, 2010

Dixon wasn't wrong, either. The "token limit" imposed...

By Ryan Daws, 03 October 2014, 0 comments. Categories: Analytics, Developers, Platforms, Social media, Testing.

Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Elina Bryan, 10 July 2014, 0 comments. Categories: Advertising, Analytics, Monetisation, Testing.

Testbirds’ “Bring Your Own Crowd” tests Enterprise apps securely and efficiently

DeveloperTech spoke to Munich-based TestBirds’ Managing Director, Philipp Benkler, about a new important tool in the fight for bug-free and hassle-free applications in large enterprises. The crowdtesting company dubs the concept “Bring Your Own Crowd” which will undoubtedly be shortened to BYOC and become another acronym for us all to remember!

When you have a small number of employees, there’s the option of doing your testing in-house to ensure apps are working...

By Ryan Daws, 17 June 2014, 0 comments. Categories: Analytics, Android, Apple iOS, Platforms, Testing.

Mobile-First companies leave door open for competition

Let’s face it, there are apps these days that are always in the news… for good or for bad. You know some of the ones I’m talking about – Snapchat, Tinder, Instagram, Angry Birds, Shazam, and the list goes on. So why are these apps always in the news? Because the businesses that created them are app-centric…meaning the apps are the business. These businesses were born in the mobile-era, so they revolve around their mobile apps and invest heavily in them. While these apps may be...

By Mike Brown, 21 February 2014, 0 comments. Categories: Analytics, Android, Apple iOS, Testing.

Mobile app use jumps by 115% in 2013

By the end of last year, Apple’s App Store had brought in $10 billion, 3 billion iOS apps had been downloaded in December alone and Gartner was predicting that 1 billion mobile devices running Android would shop in 2014. Both the Apple App Store and Google Play reached the 1 million apps mark and web use via mobile devices made a dent in traditional web’s traffic. What else happened in the mobile world last...

By Mike Brown, 07 February 2014, 0 comments. Categories: Analytics, Android, App Stores, Apple iOS.

Elliptic Labs brings ultrasound gesturing SDK to Android

You may have heard of Elliptic Labs and their technology; the company previously had brought touchless gesture control to Windows 8 – now they’re taking that same unique input to Google’s smartphone OS, Android.

The 20-member team is showing off a prototype at CEATEC in Japan, after all, it’s not the most conventional of technologies! It’s also not the only solution on the market. Samsung has recently started to include “Smart Scroll” in their handsets.

Don’t...

By Ryan Daws, 02 October 2013, 0 comments. Categories: Analytics, Platforms, Testing.

App Tracking and Analytics: Demystifying the SDK

Recent trends reveal a market shift away from cost-per-click and cost-per-install as pricing models begin to reflect the growing demand for in-depth in-app analytics through cost-per-action – pricing on user engagement.

At the same time, app analytics have become increasingly more sophisticated to cater to these campaigns.

With the app economy moving towards developing and acquiring certain actions within an app it has become essential to track these events as they happen, to get a clear picture of the...

By Paul Müller, 17 September 2013, 0 comments. Categories: Analytics, Android, Apple iOS, Developers, Testing.

Paul Muller on how iOS 7 has changed, and overcoming its new challenges

This week, Paul Muller spoke to me about how Adeven has released a whole host of new features to help interpret the increased complexity of iOS 7.

I’d kicked off with dropping the biggest, but most obvious question - how much has the next version of iOS changed since version 6?

Paul starts by talking about newfound restrictions: “The major thing for us is the kind of restrictions Apple has [now]. After a long time of candidly standing by on the app tracking issue, Apple has now put down the...

By Ryan Daws, 30 July 2013, 0 comments. Categories: Analytics, Apple, Apple iOS, Developers, Testing.

Jelly Bean jumps as Google Play set to surpass iOS app downloads

Google has updated its “Android landscape” survey on the Developer Dashboard, showing Jelly Bean is very close to overtaking Gingerbread as the most widespread release. This may be just in time, as Google’s Play Store is set to surpass iOS app downloads.

Currently, Gingerbread, or 2.3, is sitting at the top spot at 36.5% of install base. The latest version of the OS, Jelly Bean, is now at 33%.

Jelly Bean is version 4.1-4.2; comparing version...

The new SMS of smartphones

The first wave of telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos.

Smart Phones leading Mobile Internet adoption

The total number of mobile Internet users will be close to 85M by end of 2012. This represents a 170% year on year...

By InMobi, 30 May 2013, 0 comments. Categories: Analytics, Billing, Industry, Marketing.

Native apps dominate user attention

HTML5 looks like it’s losing the native app vs. mobile web war. According to a new Flurry study, users spend more than two hours a day interacting with apps and only about half an hour on the mobile web. From VentureBeat:

According to app analytics firm Flurry, which tracks app usage on a staggering 300,000 apps on over a billion active mobile devices, we...

By Mike Brown, 22 May 2013, 0 comments. Categories: Analytics, Android, App Stores, Apple iOS, Developers, HTML5, Platforms, Testing.

App behaviour: Why developers can no longer ignore China

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world...

By InMobi, 21 May 2013, 0 comments. Categories: Analytics, Android, App Stores, Apple iOS, Developers, Industry, Marketing, Monetisation.

Brits aren’t interested in Google Glass because of lack of style, research shows

Although many fellow British journalists cannot wait to get their hands on the eyewear augmenting information in our lives courtesy of Google and partners, not everyone appears to share the same amount of enthusiasm – and the cause appears to be lack of style.

The research comes from VoucherCodesPro who polled 1,512 adults on their opinions due to a huge rise in web searches regarding Google Glass.

Firstly, participants were asked “Would you be interested in owning Google Glass once it’s...

By Ryan Daws, 09 May 2013, 1 comment. Categories: Analytics, Android, AR, Industry, Platforms.

Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Developers, Marketing, Monetisation, Platforms, Windows.

Do 7-day retention rates matter in mobile apps?

Jason Wu will be a speaker at Kontagent Konnect 2013 in San Francisco on May 20-21. Register now–space is limited.

When it comes to mobile, getting customers to try your application is a challenge, but making sure they come back can be even harder. In today’s crowded mobile market, content is king. And, it’s that content that will drive (or kill) your user retention.

By Kontagent Kaleidoscope, 30 April 2013, 0 comments. Categories: Analytics, Android, App Stores, Apple iOS, Industry, Marketing, Platforms.

Mobile apps have the users, what about the Ad dollars?

There’s no disputing mobile apps have trumped television, laptops and desktops when it comes to usage.

Mobile is accessible, easy and with us everywhere we go – which has a lot to do with why it has beaten out all other forms of technology in terms of activity. In fact, according to Todd Wasserman of Mashable,...

By Mike Brown, 29 April 2013, 0 comments. Categories: Advertising, Analytics, Android, App Stores, Apple iOS, Marketing, Monetisation.

Nginx (and the Web) gets faster – give thanks to ‘SPDY’

Nginx, the world’s third most popular web server, has just released version 1.4 supporting the speedy ‘SPDY’ protocol making the web faster, alongside a whole host of new features.

‘SPDY’ is the protocol advancing ‘HTTP’, which can help websites load up to 40 percent faster. This is particularly useful since it helps power some of the biggest name sites, including Facebook and Dropbox.

The server is currently rising rapidly, and used by many...

By Ryan Daws, 26 April 2013, 0 comments. Categories: Analytics, Cloud, Developers, Industry, Platforms.

Best practices to make your social app a global success

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

By InMobi, 26 April 2013, 0 comments. Categories: Advertising, Analytics, App Stores, Design, Developers, Industry, Marketing, Monetisation, Social media.

How to measure app analytics sessions sensibly

Let’s be smart about this and acknowledge that we love data and stats. With them, we’re able to learn about our app users, where they come from, what they do in the app and how much money they spend. Stats also help us understand how an app is actually performing. Real facts help us to make real decisions, right? Most importantly, principle number one is to make sure what you measure makes sense (and ideally in the long run it helps you get more than cents).

One of the key app analytics KPIs...

By Paul Müller, 25 April 2013, 0 comments. Categories: Analytics, Android, App Stores, Apple iOS, Developers.