How ‘intrapreneurs’ can flourish in the age of innovation

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There is perhaps no sexier profession in the world right now than that of tech startup founder or executive. TV shows like HBO’s Silicon Valley and SyFy’s Bazillion Dollar Club glorify, parody and evangelise an industry in which an astounding nine out of ten companies fail.

In recent years, that ‘entrepreneurial itch’ has made its way to the enterprise, propelling corporations to shift their focus away from mergers and acquisitions and towards accelerating innovation projects in-house. To do so, many...

By Geoff Wilson, 23 September 2016, 0 comments. Categories: Enterprise, Marketing.

There’s still room for apps: Three tips for independent developers

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Global app downloads are on the decline, even for the most popular in Apple’s App Store. Out of established apps in the U.S., only Uber and Snapchat saw download growth in recent months. So what gives? 

Reports show that 94% of the revenue generated through the App Store goes to the top 1% of publishers, turning the business into a winner-take-all type of system. Because of this,...

By Q Manning, 15 September 2016, 0 comments. Categories: Apple, App Stores, Marketing.

Why developer evangelism is more important than ever

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In today’s business world, there are quite a few titles that don’t make much sense. Let’s face it, some of them are just flat out ridiculous. But, in a world where there are Happiness Heroes, Chief Inspiration Officers, and Retail Jedis, there is one newer job title that has made a huge difference for technology companies and that job belongs to the developer evangelist.

To those unfamiliar with this position, it may sound like it belongs in the list of absurd...

By Joshua Margolin, 12 September 2016, 0 comments. Categories: Development Tools, Ecosystem, Marketing.

Why user retention is still the biggest struggle for app developers

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Of the over 3 million apps available on the App Store and Google Play, a very small number are actually download and opened by users. Of that small number of apps, an even smaller number become an indispensable part of the user’s day-to-day activities. A new study from Localytics finds that one in four mobile users open an app only once.

By StartApp, 05 July 2016, 0 comments. Categories: Marketing, Monetisation.

Twitter enables developers to embed ads into tweet streams

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A beta program is being rolled-out by Twitter which enables developers to embed advertisements into tweet streams in third-party apps on Android and iOS which utilise Twitter Kit. 

One example of a popular app which uses Twitter Kit to implement a social feed is the official NBA application. From today, developers which use Twitter Kit will be able to monetise...

By Ryan Daws, 18 May 2016, 0 comments. Categories: Advertising, Android, Development Tools, iOS, Marketing, Mobile, Monetisation, Social media.

Why the sun may still shine on TV for boosting your app

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With over two million apps on both the App Store and Google Play, it has never been harder to acquire new users. Unless you are a big developer, cutting through the noise is increasingly difficult. Added to the number of apps, expectations with apps and mobile games are increasingly high, with people expecting better experiences and more innovation, often for free.

In many ways, creating an app is the easy part. Getting people to find out about it, download and then come back is where...

By Josh Rinsky, 26 April 2016, 0 comments. Categories: Marketing, Monetisation.

Google debuts new universal app campaigns and performance reports

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The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

By Ryan Daws, 15 October 2015, 0 comments. Categories: Analytics, Android, App Stores, Marketing, Mobile, Monetisation.

The zombie app escape strategy: How to get your users to drive downloads and use

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Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats:

By Gideon Lask, 05 June 2015, 1 comment. Categories: App Stores, Marketing, Mobile, Monetisation.

Android developers can soon A/B test Play Store pages

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Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, Apple, App Stores, Development Tools, iOS, Marketing, Monetisation, Testing.

Talking Sense: Be sensible when creating apps for kids

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There's a hoax from last year making the rounds on social networks again which targets the 'Talking Angela' game and claims that a paedophile is able to watch and engage with a child from behind the virtual cat character using the device's camera and prompt children into revealing personal details and behave in questionable ways. 

Although this was...

By Ryan Daws, 31 March 2015, 0 comments. Categories: Android, Apple, Ethics, Marketing.

Common app store optimisation mistakes to avoid

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One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

By JT Ripton, 29 January 2015, 1 comment. Categories: Advertising, App Stores, Marketing.

Apple shoves its own Push notification rule

In Apple's App Store rules, it quite clearly states "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind". If you've spent any time on iOS (or any major smartphone platform for that matter) you know that rule is broken all-too-often to the frustration of many customers.

Apple needs to enforce the rule somehow and at least set a good standard for developers to follow everywhere.

It's an effective tactic, however, with...

By Ryan Daws, 02 December 2014, 0 comments. Categories: Apple, App Stores, iOS, Marketing, Monetisation.

Web Design: Ensuring an immersive experience

The web has experienced some big changes over the past few years. There was a time when the only way to create an all-singing, all-dancing site was to use a proprietary platform like Flash. So when Flash died there was something of a void left behind. We consoled ourselves with the hope that one day native web technology would rise up to take its place...

Recently there have been a number of websites that have delivered on the promise that HTML5, CSS3, and Javascript could rival and surpass the Flash websites...

By Mário Duarte, 25 November 2014, 0 comments. Categories: Design, Marketing.

Gamer Study: Women prefer RPGs, men prefer FPS...

Whilst the "GamerGate" battle rages on about the ethics in gaming journalism, a new report from SuperData highlights the difference in genre preferences between genders. The statistics revealed are worth taking into consideration when developing the latest titles...

The study shows that more women play RPG games than men, at 53.6% to 46.5% respectively. When it comes to MMORPGs, however, men are in the majority at 66%. In regards to age, “Players between 18 and 30 account for 50% of the US MMO...

By Ryan Daws, 28 October 2014, 1 comment. Categories: Gaming, Industry, Marketing.

Mozilla Localiser: The key to the Open Web

The recent European Day of Languages and International Day of Translation both celebrate the importance of language. These internationally observed days encourage a deeper appreciation for the increasingly interconnected global village we live in and offer greater insight into how we communicate within it.

This focus on localisation is increasingly important as we collaborate across borders on a daily basis. Organisations try to reach as many existing and prospective users as possible and must, therefore,...

By Kálmán Szalai, 24 October 2014, 0 comments. Categories: Industry, Marketing, Testing.

Android needs a human-approach to Play Store

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Popular theme developer "the1dynasty" has had his Google Play account terminated for failure to comply with the store's terms of use. Google's Play Store policy means developers cannot use "Android" or "Google" in their package or app names to prevent confusion between official apps which is the rule in which the apps in question fell foul to.

the1dynasty received a slap on the wrist...

By Ryan Daws, 07 October 2014, 3 comments. Categories: Android, App Stores, Development Tools, Ecosystem, Marketing.

Google Play overshadows App Store downloads by 60%

App Annie, an industry standard in analytics and market data in the apps and digital economy, has released their Q2 report which highlights the performance of nearly three million apps across all the major app stores for the iOS, Android, and Windows Phone platforms. It covers an interesting period due to the "Summer of Sport" which featured the World Cup in Brazil.

The main finding of the report is that Google's Play Store has increased its lead over Apple's App Store in terms of...

By Ryan Daws, 16 July 2014, 0 comments. Categories: Android, App Stores, iOS, Marketing, Monetisation.

Sony struggles as 18% higher-than-expected $1.3bn loss posted

Tokyo-based Sony has been struggling to make a profit from their traditional models of PC, MP3 players, TVs, cameras, and games consoles for some time now.

The company projected a loss for the fiscal year which ended March 31, 2014 as being $1.07 billion.

That number is now at $1.27 billion – a figure 18% higher than expected. Sony pits its exit from the PC market as being a factor in this loss – with write-downs on excess components.

In a statement, a Sony spokesperson said, “Consequently,...

By Ryan Daws, 01 May 2014, 0 comments. Categories: Gaming, Industry, Marketing.

Xbox One to launch in China, a gamer market bigger than the population of the U.S

Gaming giants Xbox and PlayStation are continuing their traditional console war to gain gamers hearts, minds, and thumbs. Foreign console sales in China have been banned for the past 14 years under reasons of influencing youth in the country.

That ban has now been lifted and Microsoft, in partnership with BesTV New Media, will be launching their Xbox One console in September.

China has around 500 million gamers – a third of the country – and more than the population of the entire U.S. Due to a...

By Ryan Daws, 30 April 2014, 0 comments. Categories: Gaming, Industry, Marketing, Platforms, Windows.