The art of creating a mobile application development strategy

(Image Credit: iStockPhoto/cnythzl)

Ask any Internet user and you shall have your answer - the future of the web belongs to mobile. An increasing number of consumers are accessing information and data via tablets, smartphones and other digital devices. Users prefer mobile apps for managing data, navigation, shopping and connecting with others.

Mobile apps have revolutionized the way we communicate with our smartphones as apps are quick, visually pleasing, and more interactive and can easily integrate with all kinds of other phone features.

So, it’s about time for enterprises to amplify their presences within the mobile application development arena.

... But how?

Inching towards a strategy:

Mobile app developers make the biggest mistake by often allocating a stringent budget to quick tech fixes when it comes to making their app stand out from the crowd. Sure, there are SEO strategies, word-of-mouth marketing tricks as well as built-in demographic identifiers that may help you move your app notches above the ever-growing search list of apps, but without a successful mobile app strategy your app’s life can be affected in the long run.

In this age of digital distraction, your app strategy should be designed keeping in the mind that it should be flexible, convenient and relevant – exactly like how your app must be. Let’s take a look at some key components needed and start imagineering your next app already!

Nurture your app’s user experience:

Paying attention to your app’s UX design is the key to your app’s success as strategically mapping out the user experience (UX) according to brand requirements is the primary key component. Check for issues which can frustrate users with context to the size, shape and functionality of the mobile devices we use and then eliminate them completely. E.g. What happens if they lose internet connection or what happens if they click back too soon?

More than designing user interfaces that are just visually pleasing, what’s more important is to consider what the user feels about the application after he/she is done using the app.

Remember: Your main goal is to create an interface which provides users with exactly what they’re looking for: something they can carry with them almost anywhere.

Developer empowerment:

Ease of use doesn’t apply only to the users but user satisfaction also constitutes what’s going on behind the scenes of your app.

Your mobile app developers would require a robust application programming interface or in other words, all the routines and functions that allow one to interact with and access the software back at the shop. For a successful mobile app, backend platforms need standard functionality like user authentication, push alerts, social media integration and data storage too - but these features aren’t really going to make your app stand out.

Switch to a cloud-based backend instead of opting for writing boilerplate code so that your development team can freely focus on designing the user experience and user interface on the front end.

Maximizing yield through monetization:

Realize the complete potential of your mobile app with monetizing mechanisms as key strategies largely tackle distribution and monetization. Check that your mobile app strategy aims for an environment that attracts users to your business and also pushes them to the next level – purchasing decisions. It can start with free, but this has to go somewhere too.

Undoubtedly, the freemium apps are easier to market in an app store and stand out as the highest-earning too, but after a certain point it is important for users to get the “I wish I could do much more with this app” feel - or in other words - agreeing to pay for advanced options, access, and functions features.

Instead of hurrying with launching your app or mindlessly throwing away precious dollars at risky online manoeuvers, enterprises and mobile app developers should opt for a thoughtful, strategic and patient strategy to gain the best results. The more carefully you plan, the more likely the app is in for a successful launch.

Do you have any further mobile app development strategy tips? Let us know in the comments.

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