Developer Tech

Twitter buys out Clutch.io’s staff and API

Has the App.net funding drive forced Twitter into action?

Clutch.io, the native mobile A/B testing tool, has been snapped up by Twitter for an undisclosed amount.

The two-man staff, Eric Florenzano and Eric Maguire, has been acquired by the social media giants, alongside the IP, and will commence work as part of Twitter’s growth and international team.

The duo was previously with chat app Convore, a Y Combinator alumnus.

Alongside the ability to add A/B testing to a mobile app, Clutch.io’s cornerstone product is the Clutch Framework, which incorporates both HTML and native code to develop hybrid mobile apps, enabling developers to update their apps instantly.

Users will have until November 1 to port their data from the hosted service, however Clutch.io insists that over the coming weeks services will be rolled out to allow users to run the testing tool on their own servers.

 “Our mission over the last few months has been to help mobile developers iterate fast and grow their user base,” said the official Clutch.io blog, adding: “Now we’re excited for the opportunity to focus our efforts on Twitter’s product at a large scale”.

Twitter looking out for the devs?

So it sounds like every other recent deal on the surface, but it’s not the seemingly standard ‘acqui-hire’, as Twitter has taken the IP of Clutch.io as well as the two members of staff.

Facebook has done various acqui-hires in recent months to align with their mobile strategy, including iOS developers Acrylic Software and Israeli face recognition devs Face.com.

But perhaps Twitter has had their hand forced following the last-moment success of App.net, a paid social network founded by Dalton Caldwell which aims to be a service “where users and developers come first, not advertisers” and passed its $500,000 funding target with one day to spare.

Caldwell wrote a blog post entitled “What Twitter could have been”, which examines in length the difference of opinion between the two factions; those who wanted to turn Twitter into a “realtime cloud API company” and those who wanted an ad-based enterprise.

He wrote at the time: “Perhaps you think that Twitter today is a really cool and powerful company. Well, it is. But that doesn’t mean that it couldn’t have been much, much more.”

So is this latest move just an attempt to strengthen Twitter’s mobile platform, or has the looming paid Twitter-esque network App.net looming large?

About 1 year, 8 months ago - 0 comments
Categories: Apple iOS, Developers, Monetisation, Social media
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