Culture-shift: Rise of the female gamer
The culture of games being associated with young, male, teenage gamers has been shifting. In fact, for the first time, female gamers now outnumber males according to a major study carried out by an independent research agency.
Populus' study was conducted on behalf of the Internet Advertising Bureau and found that 52% of people who have played some form of video game in the last six months were female, up from 49% three years ago, and pushing women players into the majority.
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