4 Best Practices for Mobile Video Every Developer Should Know
By Andrew Allison, Head of Supply EMEA, Vungle
Mobile video ad spending will grow faster than any other advertising category in 2014, according to eMarketer. For developers, this is great news. Not only can mobile video be a high-impact monetization strategy and increase revenue, but it also provides a more engaging and contextually relevant experience for users.
Here are the four best practices to help you get started.
1 Use the power of opt-in
Instead of simply integrating video interstitials into a game,...