4 Best Practices for Mobile Video Every Developer Should Know

By Andrew Allison, Head of Supply EMEA, Vungle

Mobile video ad spending will grow faster than any other advertising category in 2014, according to eMarketer. For developers, this is great news. Not only can mobile video be a high-impact monetization strategy and increase revenue, but it also provides a more engaging and contextually relevant experience for users.

Here are the four best practices to help you get started.

1 Use the power of opt-in

Instead of simply integrating video interstitials into a game,...

By Six Degrees, 17 April 2015, 0 comments.

Twilio launches video support through WebRTC

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Popular communications platform, Twilio, has expanded its simple API offerings to include video support through the fantastic WebRTC standard. Launching originally in private beta, it will allow developers to embed real-time video experiences into mobile apps, websites, and more.

WebRTC already has strong support in the Chrome and Firefox web browsers

Instead of having to...

By Ryan Daws, 17 April 2015, 0 comments. Categories: API, Platforms.

Research: Stack Overflow reveals the most-loved languages and platforms for 2015

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In the latest research conducted by Stack Overflow, the Q&A resource site for developers, programmers have revealed their most-loved languages and platforms of 2015. Their findings are based on the responses of 26,086 people from 157 countries and consist of full-stack developers, mobile developers, and front-end...

By Ryan Daws, 14 April 2015, 0 comments. Categories: Android, C#, Development Tools, Industry, iOS, Java, Languages, Platforms.

Amazon simplifies machine-learning with AWS

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Not content with letting Microsoft grab the headlines this week for cloud news, Amazon has debuted a new 'Machine Learning' service during the AWS Summit in San Francisco which intends to let developers build smart, data-driven applications which can "learn" based on past data. 

Machine Learning is a...

By Ryan Daws, 10 April 2015, 0 comments. Categories: Amazon, Analytics, Cloud, Development Tools, Platforms.

Microsoft launches Hyper-V containers for cloud performance

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Microsoft's Hyper-V containers will allow applications to be run at tremendous scales, anywhere, similar to what Google has offered for many years. Of course these containers still require an OS in order to run them, and that's where Microsoft Nano Server steps-in...

Nano Server is a version of its Windows Server without all the "clunk" - such as a user interface - in order for apps to run at peak...

By Ryan Daws, 09 April 2015, 0 comments. Categories: Cloud, Development Tools, Enterprise, Platforms, Windows.

Applause updates its analytics tool with new features

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Award-winning mobile analytics tool, Applause, has been updated with a range of new features and enhancements including the addition of global benchmarking. Along with the improvements to the tool's abilities, a fresh new interface has also been debuted with this release. 

The company uses 175,000 real-world users in 200 different countries for its comprehensive form of...

By Ryan Daws, 08 April 2015, 0 comments. Categories: Analytics, Android, iOS, Testing.

NASA and IBM prepare to hold 'Space App' hackathon

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NASA and IBM are partnering to host a 'Space App' hackathon, and we're not talking about the kind of space which our UI designers use in their work. Instead, we're talking about the mind-boggling vastness of everything outside of our little planet which we still have little understanding. 

Taking place this weekend simultaneously in 162 countries, 136 cities, and involving 10,000...

By Ryan Daws, 07 April 2015, 1 comment. Categories: Cloud, Development Tools, IoT.

Google brings Android apps to Windows, Mac, Linux, and Chrome OS

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The ARC project was previously restricted to a small group of select developers who collaborated with Google on allowing Android apps to run on the company's Chrome OS. As of now, Google has launched a new Chrome app packager dubbed 'ARC Welder' which allows Android apps to be run even on rival platforms to increase their reach. 

By Ryan Daws, 02 April 2015, 0 comments. Categories: Android, Apple, Development Tools, Platforms, Testing, Windows.

MicroApple: Apple and Microsoft announce merger

Historic rivals, Microsoft and Apple, have announced they are planning to merge later this year. Their first project is to move all employees to a new space-based orb in order to offer services "from the space" rather than "from the cloud" like other common firms with less money.

One of the first new services to be offered will be 'Office Death Ray 365' to annihilate your competition no matter what day of the year (except leap years.)

It appears the two companies have been planning the merger since...

By Ryan Daws, 01 April 2015, 0 comments. Categories: Apple, Devices, Industry, iOS, Windows.

Talking Sense: Be sensible when creating apps for kids

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There's a hoax from last year making the rounds on social networks again which targets the 'Talking Angela' game and claims that a paedophile is able to watch and engage with a child from behind the virtual cat character using the device's camera and prompt children into revealing personal details and behave in questionable ways. 

Although this was...

By Ryan Daws, 31 March 2015, 0 comments. Categories: Android, Apple, Ethics, Marketing.

Apple’s reported purchase and shuttering of FoundationDB angers developer community

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Apple’s reported acquisition of database provider FoundationDB, only to then shut it down, has caused outrage among developers.

A quick look at the FoundationDB community page gives the following update: “Thank you for your support of FoundationDB over the last five years. We’re grateful to have shared our vision of building the best database software and we strongly value your participation in this community. We have made...

By James Bourne, 27 March 2015, 0 comments. Categories: Apple, Development Tools, Git.

Analysing gaming analytics on mobile platforms

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We’ve come a long way since the days of Atari. We now have dedicated gaming platforms with powerful processors, graphics and internet connectivity. Someone sitting in their living room in Des Moines, Iowa can be playing against gamers in Canada, England and South Africa.

The overwhelming popularity of video games has created an industry valued at more than 90 billion dollars. That’s a lot...

By Rick Delgado, 25 March 2015, 0 comments. Categories: Analytics, Gaming, Mobile.

Opinion: In the interest of public security…

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It seems that in the aftermath of almost every major catastrophe comes a reaction from government to increase measures to enhance public security. The atrocities of 9/11 resulted in security measures ranging from increased airport checking procedures, to face recognition devices, from random searches of internet content by intelligence officers, to the use of wiretaps and the ability to intercept and read...

By Andrew Hull, 24 March 2015, 0 comments. Categories: Hacking, Industry, Security.

Things to consider when developing for various form factors

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With the fast-paced developments in online and information technologies, software has become an inseparable part of our everyday lives. We carry around a world of information in our pocket, which we can access instantly. For many people, not a day goes by without interacting with a UI to get something done. Whether it’s the consumption or communication of information, we want that software to run smoothly...

By Philipp Benkler, 23 March 2015, 0 comments. Categories: Android, Devices, Mobile, Tablet, Testing.

Google launches 'Places' API for sensible locations

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Few of us can name a place by its latitude and longitude, but I bet most know several locations by its name. Up until today, developers have only been able to add location pickers using co-ordinates. With the launch of Google's new 'Places' API for Android, and in beta for iOS, users can specify where they are with actual place names...

By Ryan Daws, 20 March 2015, 0 comments. Categories: Android, API, iOS.

Microsoft takes Visual Studio 'MSBuild' open-source

At the end of last year, we reported that Microsoft had made their NET core stack open-source so that it can run on Mac and Linux. It was a big first step to an ongoing cross-platform effort from the company to ensure developers and users have access to the tools and services they require to be productive no matter what platform they’re using.

That support takes another leap-forward today with the...

By Ryan Daws, 19 March 2015, 0 comments. Categories: Development Tools, Mac, Platforms, Windows.

SXSW: Google plans to open 'Now' with new API

Google Now is an incredible tool, and yet still has so much unrealised potential. The location-aware service aims to offer the user relevant information as and when it is needed. Unfortunately this has been reserved to Google's own apps and some close partners, and left some developers itching to help bolster it into something truly awesome…

Luckily, it doesn't seem we have that much longer to wait. Aparna Chennapragada, Director of Product Management for Google Now, has said the...

By Ryan Daws, 18 March 2015, 0 comments. Categories: Android, API, Location, Wearables.

Opinion: For Nintendo, mobile is the path back to glory

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Nintendo is known for family-friendly consoles and some beloved franchises, at least for those of us who grew up with the iconic brand. It has been through such franchises which Nintendo has offered unique experiences which were once guaranteed to ship consoles to gleeful fans.

But as Microsoft and Sony came to market with powerful new consoles - which pushed boundaries and wowed gamers of all ages...

By Ryan Daws, 17 March 2015, 0 comments. Categories: Gaming, Industry, iPad, Mobile, Platforms.

Opinion: Microsoft kick-starts our peer-to-peer future

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Microsoft is about to make a huge change in Windows 10 which will catapult P2P usage due to implementing the technology into their app and OS update deployment system. This will act similar to a BitTorrent client, where bits and pieces of software are distributed from all the computers on the network until the full installation is available. 

There are clear advantages to utilising peer-to-peer...

By Ryan Daws, 16 March 2015, 0 comments. Categories: Platforms, Testing, Windows.