The art of creating a mobile application development strategy

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Ask any Internet user and you shall have your answer - the future of the web belongs to mobile. An increasing number of consumers are accessing information and data via tablets, smartphones and other digital devices. Users prefer mobile apps for managing data, navigation, shopping and connecting with others.

Mobile apps have revolutionized the way we communicate with our smartphones as...

By Nitin Lahoti, 24 June 2015, 0 comments. Categories: Android, Design, Industry, iOS, Quality, Testing.

Microsoft has reduced cloud gaming requirements by over 80%

Microsoft has teamed-up with Duke University to develop a new tool which reduces the bandwidth required for game streaming by over 80% in some initial tests. Many players have attempted cloud gaming to various degrees of success, but no-one has yet cracked it. 

Streaming games from the cloud is more difficult than video streaming primarily because every second counts, and a couple of seconds lag can be detrimental to gameplay. Streaming games from local hardware isn’t such an issue...

By Ryan Daws, 26 May 2015, 1 comment. Categories: Cloud, Gaming, Testing, Windows.

Arcade emulator MAME aspires to be a 'learning tool for developers'

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Popular arcade emulator, MAME, is becoming open-source in the hopes of becoming a learning tool for developers. Although the emulator's source code has been available for some time, it has been under a modified BSD license which prohibited commercial use of the code. 

MAME is going open source, if you have contributed in past and we still did...

By Ryan Daws, 18 May 2015, 2 comments. Categories: Gaming, Git, Industry, Testing.

Android developers can soon A/B test Play Store pages

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Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, App Stores, Apple, Development Tools, iOS, Marketing, Monetisation, Testing.

Microsoft steps on the gas to meet Windows 10 launch

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Gabe Aul, Microsoft's head of the Windows Insider program, said last month that the company was considering a new "Ludicrous Speed" (codename!) ring for build deployments which would be cutting-edge but would ship with more issues to iron-out ahead of the expected July release of Windows 10 to consumers.

We're going to send out builds more frequently to Windows Insiders

Aul sent an email to insiders just hours ago which provided some...

By Ryan Daws, 21 April 2015, 0 comments. Categories: Platforms, Quality, Testing, Windows.

Applause updates its analytics tool with new features

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Award-winning mobile analytics tool, Applause, has been updated with a range of new features and enhancements including the addition of global benchmarking. Along with the improvements to the tool's abilities, a fresh new interface has also been debuted with this release. 

The company uses 175,000 real-world users in 200 different countries for its comprehensive form of...

By Ryan Daws, 08 April 2015, 0 comments. Categories: Analytics, Android, iOS, Testing.

Google brings Android apps to Windows, Mac, Linux, and Chrome OS

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The ARC project was previously restricted to a small group of select developers who collaborated with Google on allowing Android apps to run on the company's Chrome OS. As of now, Google has launched a new Chrome app packager dubbed 'ARC Welder' which allows Android apps to be run even on rival platforms to increase their reach. 

By Ryan Daws, 02 April 2015, 0 comments. Categories: Android, Apple, Development Tools, Platforms, Testing, Windows.