Project X/Y: Google is the "Think Different" company

Most people in the tech world will be aware of Apple's famous "Think Different" campaign for Mac which solidified their position as the rebel alternative to the PC. It is a slogan and ethos which has carried on throughout the company's products and allowed them to become one of the world's most beloved brands.

A growing percentage, however, believe that in recent years Apple has allowed other companies to innovate and then take a step back and look at a different approach. It's...

By Ryan Daws, 19 September 2014, 0 comments. Categories: Android, Industry, Platforms.

Culture-shift: Rise of the female gamer

The culture of games being associated with young, male, teenage gamers has been shifting. In fact, for the first time, female gamers now outnumber males according to a major study carried out by an independent research agency.

Populus' study was conducted on behalf of the Internet Advertising Bureau and found that 52% of people who have played some form of video game in the last six months were female, up from 49% three years ago, and pushing women players into the majority.

"GamerGate" was a recent debate...

By Ryan Daws, 17 September 2014, 4 comments. Categories: Gaming, Industry, Platforms.

Chromebooks now run Android apps without porting

Android is everywhere; whether it's your phone, your tablet, your console, or even your fridge. Where it hasn't been, at least without third-party software such as BlueStacks, is your PC. Back in June, Google promised it would be bringing support (finally!) for Android apps on Chromebooks.

On Thursday, the web giant made good on its promise and launched the first set of these apps for Chrome OS. These initial apps included; Duolingo, Evernote, children's reading app Sight...

By Ryan Daws, 12 September 2014, 0 comments. Categories: Android, Code, Developers, Platforms, Testing.

Android KitKat is now on a quarter of active devices

Dear Apple fans, please refrain from comments about the amount of devices your latest OS is running on. I'm joking, go ahead. Even as an Android fan I have to admit that the small percentage of those running Google's latest wonder is frustrating; but it's growing.

The latest iteration of Android, KitKat, has now reached a quarter of active devices according to Google's latest platform version marketshare numbers. This is impressive considering the sheer amount and variety of devices which ship with Android...

By Ryan Daws, 11 September 2014, 0 comments. Categories: Android, Devices, Industry, Platforms.

Opinion: Windows-as-a-Service could lift Microsoft's curse

Microsoft is cursed. It's a well-known industry joke that "every other" release of Windows hits the sweet spot. Just think; Windows XP, Windows Vista, Windows 7, Windows 8... Which of these releases were happily-adopted by consumers? Or in the case of Windows 8, adopted at all?

At the end of this month Microsoft is set to release a preview version of the next version of Windows. Some people are calling it Windows 9, others are just calling it Windows. The reason for this is Microsoft is likely to turn their...

By Ryan Daws, 08 September 2014, 0 comments. Categories: Industry, Platforms, Testing, Windows.

Apple updates developer rules ahead of iOS 8 launch

Cupertino-based technology giant Apple has updated its rules for developers ahead of iOS 8's public launch which is expected next week. An event is scheduled for September 9 where brand-new iPhones on which to tout the vastly improved OS are also expected.

The official App Store Review Guidelines provides developers with guidance on meeting the requirements for iOS 8 applications to prevent Apple's infamous rejections. Below we will include the full...

By Ryan Daws, 03 September 2014, 1 comment. Categories: Apple iOS, Developers, Platforms, Testing.

PlayFab gains $2.5m to become the BaaS for your games' needs

As if developing a game wasn't hard enough, the pressure to have online components is increasing which means a whole other set of skills to learn and extra valuable time spent to ensure everything is ticking along as it should. If you're backed by a publisher with profits closing-in on $1 billion like EA, then you can probably swing getting someone else to set-up the infrastructure for you. If this isn't the case, then your best bet is to look at a third-party.

Even for large studios, creating multiplayer servers,...

By Ryan Daws, 22 August 2014, 0 comments. Categories: Cloud, Developers, Gaming, Platforms, Testing.

Uber launches API to drive economy-sharing apps

Taxi service Uber has launched its long-rumoured API to integrate its real-world services into third party apps. It launches in cahoots with 11 partners including OpenTable and Starbucks to prove it can be a natural addition to certain applications. The Uber API launch could mean more for the app industry as a whole, however, rather than simply a potential boost to their own profits...

For Uber, the introduction of their API means their service gets out to lots of potential...

By Ryan Daws, 20 August 2014, 0 comments. Categories: Developers, Monetisation, Platforms.

iOS 8 Beta 6 is out, but it's exclusively for carriers

Apple fans are eagerly-awaiting the release of iOS 8. The update brings a range of improvements that even those of an Android disposition must admit are a huge leap forward over its predecessor, but currently Apple only wants you to test the beta builds if you are a registered developer with your UDID registered for your device.

Thus far this has been a traditional deployment model for Apple. Deploy to developers > test > fix > Gold Master > carrier check > deploy to the public. In what appears...

By Ryan Daws, 19 August 2014, 0 comments. Categories: Apple, Apple iOS, Platforms, Testing.