Mobile trends for 2013: Freemium is here to stay (NFC is on the way)

As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Abhinav Gupta founder of app studio Game Scorpion:

What surprised you about 2012?

The speed of new mobile marketing and advertising methods that were being created. In a short period of time, we saw  many brand new services start up to accommodate the app development...

By InMobi, 14 December 2012, 0 comments. Categories: Developers, Industry, NFC.

SXSW Explores Whether NFC Stands for “No Freakin’ Chance”

The promise offered by Near Field Communication is tremendous. It presents a future of tapping for payments, checking in with the wave of a phone, picking up a coupon by brushing against a poster. However, the challenges facing NFC are also tremendous. It’s only in a handful of phones, its security is still questionable, and the infighting between manufacturers, service providers, and credit card companies are making mobile payments even more difficult. Can NFC prevail over the challenges or will get...

By Rachel Youens, 13 March 2012, 0 comments. Categories: Developers, NFC.

Key players flirt with NFC mobile wallet

The number of key players flirting with NFC mobile wallet technology is approching critical mass, after a respected analyst predicted Apple would throw its hat into the ring next year, and RIM this week announced that it will partner with Spanish telecoms giant Telefonica to trial NFC mobile wallet technology in Europe.

While the technology is already widely used in Asia, adoption of NFC payments has been sluggish in the West while the industry struggled to unravel the competing interests of the many...

By Matt Henkes, 24 November 2011, 0 comments. Categories: Android, Apple, Apple iOS, BlackBerry, NFC.