Project X/Y: Google is the "Think Different" company

Most people in the tech world will be aware of Apple's famous "Think Different" campaign for Mac which solidified their position as the rebel alternative to the PC. It is a slogan and ethos which has carried on throughout the company's products and allowed them to become one of the world's most beloved brands.

A growing percentage, however, believe that in recent years Apple has allowed other companies to innovate and then take a step back and look at a different approach. It's...

By Ryan Daws, 19 September 2014, 0 comments. Categories: Android, Industry, Platforms.

Culture-shift: Rise of the female gamer

The culture of games being associated with young, male, teenage gamers has been shifting. In fact, for the first time, female gamers now outnumber males according to a major study carried out by an independent research agency.

Populus' study was conducted on behalf of the Internet Advertising Bureau and found that 52% of people who have played some form of video game in the last six months were female, up from 49% three years ago, and pushing women players into the majority.

"GamerGate" was a recent debate...

By Ryan Daws, 17 September 2014, 4 comments. Categories: Gaming, Industry, Platforms.

Android KitKat is now on a quarter of active devices

Dear Apple fans, please refrain from comments about the amount of devices your latest OS is running on. I'm joking, go ahead. Even as an Android fan I have to admit that the small percentage of those running Google's latest wonder is frustrating; but it's growing.

The latest iteration of Android, KitKat, has now reached a quarter of active devices according to Google's latest platform version marketshare numbers. This is impressive considering the sheer amount and variety of devices which ship with Android...

By Ryan Daws, 11 September 2014, 0 comments. Categories: Android, Devices, Industry, Platforms.

Opinion: Windows-as-a-Service could lift Microsoft's curse

Microsoft is cursed. It's a well-known industry joke that "every other" release of Windows hits the sweet spot. Just think; Windows XP, Windows Vista, Windows 7, Windows 8... Which of these releases were happily-adopted by consumers? Or in the case of Windows 8, adopted at all?

At the end of this month Microsoft is set to release a preview version of the next version of Windows. Some people are calling it Windows 9, others are just calling it Windows. The reason for this is Microsoft is likely to turn their...

By Ryan Daws, 08 September 2014, 0 comments. Categories: Industry, Platforms, Testing, Windows.

Opinion: Let's go on an adventure where everyone is invited… #GamerGate

The gaming community is at war, and this time it's not the usual Xbox vs PlayStation battle. Instead, it is touching on the much more important (and sensitive) issue of diversity. The lack of non-white and non-male protagonists in video games is one of the most highlighted concerns to rights campaigners, but it should be for gamers everywhere, as it results in a lack of choice and new experiences which makes playing games so brilliant and immersive.

For some background,

By Ryan Daws, 02 September 2014, 0 comments. Categories: Gaming, Industry.

Developers prefer Android over iOS, whilst Windows interest grows

There are two current kingpins in the smartphone war; Android and iOS. The companies behind each ecosystem take different approaches to their respective platforms. Android has a reputation of being more "Open" and, let's be honest, a bit more geeky. iOS is less flexible and instead relies on Apple making all the important decisions on behalf of its users and developers. 

In the latest "

By Ryan Daws, 24 July 2014, 1 comment. Categories: Android, Apple iOS, Industry, Platforms.

Microsoft’s Q4 shows positive outlook, despite Nokia acquisition earnings miss

Earlier this week, DeveloperTech posted an opinion piece on why Microsoft's job cuts were smart, but poorly handled. The company's new CEO, Satya Nadella, inherited a powerful company in disarray with many decisions by his predecessor still being settled. Microsoft's Q4 earnings hints gives an indication of how the company is doing since having a new captain at the helm.

One of the biggest decisions was to acquire the once-mighty Nokia handsets...

By Ryan Daws, 23 July 2014, 0 comments. Categories: Industry, Platforms, Windows.

Forget Google, it's Microsoft that's building Sky.NET!

If you watched the Google I/O keynote this year, then you will have witnessed the gentleman at the back shouting about how the web giant is building robots which will kill us all. With Elon Musk also adding his concerns to such a scenario, any potential for a Terminator-style "Skynet" artificial intelligence which could be dangerous to our very existence is under close-observation.

Today we've got a step closer to such a self-thinking AI, but it's not from Google, it's in-fact from Microsoft. So why should we be keeping a...

By Ryan Daws, 15 July 2014, 0 comments. Categories: Cloud, Industry, Testing, Windows.

Bluetooth SIG releases wireless accessory predictions

The Bluetooth Special Interest Group (SIG) oversees the development of the popular standard and has released research based on a survey of over 2000 GB consumers in June 2014 which gives some perspective about the public's expectation surrounding the rise of wireless accessories in the coming years.

A key finding is that 60% of Brits already own a wireless connected accessory and that 72% expect to own one by 2016. With Android Wear recently hitting the market, and the much-rumored "iWatch" by Apple expected...

By Ryan Daws, 11 July 2014, 0 comments. Categories: Devices, Industry, Platforms.

Opinion: Chromecast is a home trojan horse

Whilst the focus at I/O this year was on Android TV, Google hasn't forgotten Chromecast. Yesterday, the web giant posted an update to the Cast SDK which will allow developers to cut many lines of code from their applications for the device as well as improving the Media Player Library.

But although most of the improvements are not the most exciting, there is one addition which may pique some people's interests...

The "route selector" now shows the name of the receiver app...

By Ryan Daws, 09 July 2014, 0 comments. Categories: Android, Industry, Platforms.