The 2015 State of the U.S. Health & Fitness Apps Economy

People use health & fitness and medical apps because they want to be their best. They want to achieve the best time on a run, the best mile time on a bike ride. People track calories and monitor food and drink consumption so they look and feel their best. And they want the best medical treatments and prices on prescriptions. So why wouldn’t they choose the highest quality health & fitness and medical apps to help them achieve their goals? It’s difficult to know what the best apps are for...

By Richard Potts, 27 January 2015, 0 comments. Categories: Analytics.

Seldon aids data scientists with predictive API

(Image Credit: ©iStock.com/VirtualPhoto)

A new open-source API, Seldon, wants to remove the demand on data scientists by making it easy to plug-in algorithms which can recommend content to customers, offer app personalisation, and other complicated-but-powerful features. Aimed at media and e-commerce companies, it is available as a free self-hosted product or as a hosted cloud-based version.

"Our proven algorithms and scalable platform are already serving...

By Ryan Daws, 23 December 2014, 0 comments. Categories: Analytics, API, Platforms.

Twitter wants to court back developers with Fabric

If you're a developer of applications which use Twitter's API, you'll be aware of the ecosystem crackdown which Andreessen Horowitz partner Chris Dixon said at the time was like “a drunk guy with an Uzi.”

Twitter is like a drunk guy with an uzi killing partners left and right. Expect investment in ecosystem to drop significantly.

— Chris Dixon (@cdixon) May 24, 2010

Dixon wasn't wrong, either. The "token limit" imposed...

By Ryan Daws, 03 October 2014, 0 comments. Categories: Analytics, Development Tools, Platforms, Social media, Testing.

Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Elina Bryan, 10 July 2014, 1 comment. Categories: Advertising, Analytics, Monetisation, Testing.

Testbirds’ “Bring Your Own Crowd” tests Enterprise apps securely and efficiently

DeveloperTech spoke to Munich-based TestBirds’ Managing Director, Philipp Benkler, about a new important tool in the fight for bug-free and hassle-free applications in large enterprises. The crowdtesting company dubs the concept “Bring Your Own Crowd” which will undoubtedly be shortened to BYOC and become another acronym for us all to remember!

When you have a small number of employees, there’s the option of doing your testing in-house to ensure apps are working...

By Ryan Daws, 17 June 2014, 0 comments. Categories: Analytics, Android, iOS, Platforms, Testing.

Mobile-First companies leave door open for competition

Let’s face it, there are apps these days that are always in the news… for good or for bad. You know some of the ones I’m talking about – Snapchat, Tinder, Instagram, Angry Birds, Shazam, and the list goes on. So why are these apps always in the news? Because the businesses that created them are app-centric…meaning the apps are the business. These businesses were born in the mobile-era, so they revolve around their mobile apps and invest heavily in them. While these apps may be...

By Mike Brown, 21 February 2014, 0 comments. Categories: Analytics, Android, iOS, Testing.

Mobile app use jumps by 115% in 2013

By the end of last year, Apple’s App Store had brought in $10 billion, 3 billion iOS apps had been downloaded in December alone and Gartner was predicting that 1 billion mobile devices running Android would shop in 2014. Both the Apple App Store and Google Play reached the 1 million apps mark and web use via mobile devices made a dent in traditional web’s traffic. What else happened in the mobile world last...

By Mike Brown, 07 February 2014, 0 comments. Categories: Analytics, Android, App Stores, iOS.

Elliptic Labs brings ultrasound gesturing SDK to Android

You may have heard of Elliptic Labs and their technology; the company previously had brought touchless gesture control to Windows 8 – now they’re taking that same unique input to Google’s smartphone OS, Android.

The 20-member team is showing off a prototype at CEATEC in Japan, after all, it’s not the most conventional of technologies! It’s also not the only solution on the market. Samsung has recently started to include “Smart Scroll” in their handsets.

Don’t...

By Ryan Daws, 02 October 2013, 0 comments. Categories: Analytics, Platforms, Testing.

App Tracking and Analytics: Demystifying the SDK

Recent trends reveal a market shift away from cost-per-click and cost-per-install as pricing models begin to reflect the growing demand for in-depth in-app analytics through cost-per-action – pricing on user engagement.

At the same time, app analytics have become increasingly more sophisticated to cater to these campaigns.

With the app economy moving towards developing and acquiring certain actions within an app it has become essential to track these events as they happen, to get a clear picture of the...

By Paul H Müller, 17 September 2013, 0 comments. Categories: Analytics, Android, Development Tools, iOS, Testing.

Paul Muller on how iOS 7 has changed, and overcoming its new challenges

This week, Paul Muller spoke to me about how Adeven has released a whole host of new features to help interpret the increased complexity of iOS 7.

I’d kicked off with dropping the biggest, but most obvious question - how much has the next version of iOS changed since version 6?

Paul starts by talking about newfound restrictions: “The major thing for us is the kind of restrictions Apple has [now]. After a long time of candidly standing by on the app tracking issue, Apple has now put down the...

By Ryan Daws, 30 July 2013, 0 comments. Categories: Analytics, Apple, Development Tools, iOS, Testing.