Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Elina Bryan, 10 July 2014, 0 comments. Categories: Advertising, Analytics, Monetisation, Testing.

Testbirds’ “Bring Your Own Crowd” tests Enterprise apps securely and efficiently

DeveloperTech spoke to Munich-based TestBirds’ Managing Director, Philipp Benkler, about a new important tool in the fight for bug-free and hassle-free applications in large enterprises. The crowdtesting company dubs the concept “Bring Your Own Crowd” which will undoubtedly be shortened to BYOC and become another acronym for us all to remember!

When you have a small number of employees, there’s the option of doing your testing in-house to ensure apps are working...

By Ryan Daws, 17 June 2014, 0 comments. Categories: Analytics, Android, Apple iOS, Platforms, Testing.

Mobile-First companies leave door open for competition

Let’s face it, there are apps these days that are always in the news… for good or for bad. You know some of the ones I’m talking about – Snapchat, Tinder, Instagram, Angry Birds, Shazam, and the list goes on. So why are these apps always in the news? Because the businesses that created them are app-centric…meaning the apps are the business. These businesses were born in the mobile-era, so they revolve around their mobile apps and invest heavily in them. While these apps may be...

By Mike Brown, 21 February 2014, 0 comments. Categories: Analytics, Android, Apple iOS, Testing.

Mobile app use jumps by 115% in 2013

By the end of last year, Apple’s App Store had brought in $10 billion, 3 billion iOS apps had been downloaded in December alone and Gartner was predicting that 1 billion mobile devices running Android would shop in 2014. Both the Apple App Store and Google Play reached the 1 million apps mark and web use via mobile devices made a dent in traditional web’s traffic. What else happened in the mobile world last...

By Mike Brown, 07 February 2014, 0 comments. Categories: Analytics, Android, App Stores, Apple iOS.

Elliptic Labs brings ultrasound gesturing SDK to Android

You may have heard of Elliptic Labs and their technology; the company previously had brought touchless gesture control to Windows 8 – now they’re taking that same unique input to Google’s smartphone OS, Android.

The 20-member team is showing off a prototype at CEATEC in Japan, after all, it’s not the most conventional of technologies! It’s also not the only solution on the market. Samsung has recently started to include “Smart Scroll” in their handsets.

Don’t...

By Ryan Daws, 02 October 2013, 0 comments. Categories: Analytics, Platforms, Testing.

App Tracking and Analytics: Demystifying the SDK

Recent trends reveal a market shift away from cost-per-click and cost-per-install as pricing models begin to reflect the growing demand for in-depth in-app analytics through cost-per-action – pricing on user engagement.

At the same time, app analytics have become increasingly more sophisticated to cater to these campaigns.

With the app economy moving towards developing and acquiring certain actions within an app it has become essential to track these events as they happen, to get a clear picture of the...

By Paul Müller, 17 September 2013, 0 comments. Categories: Analytics, Android, Apple iOS, Developers, Testing.

Paul Muller on how iOS 7 has changed, and overcoming its new challenges

This week, Paul Muller spoke to me about how Adeven has released a whole host of new features to help interpret the increased complexity of iOS 7.

I’d kicked off with dropping the biggest, but most obvious question - how much has the next version of iOS changed since version 6?

Paul starts by talking about newfound restrictions: “The major thing for us is the kind of restrictions Apple has [now]. After a long time of candidly standing by on the app tracking issue, Apple has now put down the...

By Ryan Daws, 30 July 2013, 0 comments. Categories: Analytics, Apple, Apple iOS, Developers, Testing.

Jelly Bean jumps as Google Play set to surpass iOS app downloads

Google has updated its “Android landscape” survey on the Developer Dashboard, showing Jelly Bean is very close to overtaking Gingerbread as the most widespread release. This may be just in time, as Google’s Play Store is set to surpass iOS app downloads.

Currently, Gingerbread, or 2.3, is sitting at the top spot at 36.5% of install base. The latest version of the OS, Jelly Bean, is now at 33%.

Jelly Bean is version 4.1-4.2; comparing version...

The new SMS of smartphones

The first wave of telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos.

Smart Phones leading Mobile Internet adoption

The total number of mobile Internet users will be close to 85M by end of 2012. This represents a 170% year on year...

By InMobi, 30 May 2013, 0 comments. Categories: Analytics, Billing, Industry, Marketing.