Google debuts new universal app campaigns and performance reports

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The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

By Ryan Daws, 15 October 2015, 0 comments. Categories: Analytics, Android, App Stores, Marketing, Mobile, Monetisation.

Couchbase 4.0 unleashed, aims to be more developer-friendly and move NoSQL needle

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Couchbase has this week announced general availability of Couchbase Server 4.0 at an event in New York, building on the launch of the N1QL query language and which aims to “direct a lot of features and work towards the developer.”

N1QL, which was announced back in June, is one of the key features in 4.0 and combines SQL with the open standard JSON format, running a NoSQL...

By James Bourne, 08 October 2015, 0 comments. Categories: Analytics, Development Tools, Languages.

Four core ways that IoT will improve technology

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The Internet of Things (IoT) is just as much a platform as it is a new standard for technological development and integration. Just as the personal computer enabled new use cases and gave end users new ways to be productive and be entertained, IoT will enable a number of digital improvements to the status quo. All these potential improvements and use cases belong to one of four main uses, much in...

By Ciklum, 23 July 2015, 0 comments. Categories: Analytics, Development Tools, Enterprise, Industry, IoT.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, App Stores, Apple, Development Tools, iOS, Marketing, Monetisation, Testing.

Amazon simplifies machine-learning with AWS

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Not content with letting Microsoft grab the headlines this week for cloud news, Amazon has debuted a new 'Machine Learning' service during the AWS Summit in San Francisco which intends to let developers build smart, data-driven applications which can "learn" based on past data. 

Machine Learning is a...

By Ryan Daws, 10 April 2015, 0 comments. Categories: Amazon, Analytics, Cloud, Development Tools, Platforms.

Applause updates its analytics tool with new features

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Award-winning mobile analytics tool, Applause, has been updated with a range of new features and enhancements including the addition of global benchmarking. Along with the improvements to the tool's abilities, a fresh new interface has also been debuted with this release. 

The company uses 175,000 real-world users in 200 different countries for its comprehensive form of...

By Ryan Daws, 08 April 2015, 0 comments. Categories: Analytics, Android, iOS, Testing.

Analysing gaming analytics on mobile platforms


We’ve come a long way since the days of Atari. We now have dedicated gaming platforms with powerful processors, graphics and internet connectivity. Someone sitting in their living room in Des Moines, Iowa can be playing against gamers in Canada, England and South Africa.

The overwhelming popularity of video games has created an industry valued at more than 90 billion dollars. That’s a lot...

By Rick Delgado, 25 March 2015, 0 comments. Categories: Analytics, Gaming, Mobile.

Google unleashes new features for Android game developers

If you’re an Android game developer, you’ve been given some new features to play with. The latest additions help you to analyse what’s successful and what’s not, monetise, and deliver a 'second screen' gaming experience which helps to make playing Android games with friends a lot more social.

First up is player analytics, to help understand your players behaviour in a similar way to how analytics tools allow you to see what is working and what isn’t in your application. The new...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Advertising, Analytics, Android, API, Gaming, Monetisation.

The 2015 State of the U.S. Health & Fitness Apps Economy

People use health & fitness and medical apps because they want to be their best. They want to achieve the best time on a run, the best mile time on a bike ride. People track calories and monitor food and drink consumption so they look and feel their best. And they want the best medical treatments and prices on prescriptions. So why wouldn’t they choose the highest quality health & fitness and medical apps to help them achieve their goals? It’s difficult to know what the best apps are for...

By Richard Potts, 27 January 2015, 0 comments. Categories: Analytics.

Seldon aids data scientists with predictive API

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A new open-source API, Seldon, wants to remove the demand on data scientists by making it easy to plug-in algorithms which can recommend content to customers, offer app personalisation, and other complicated-but-powerful features. Aimed at media and e-commerce companies, it is available as a free self-hosted product or as a hosted cloud-based version.

"Our proven algorithms and scalable platform are already serving...

By Ryan Daws, 23 December 2014, 0 comments. Categories: Analytics, API, Platforms.