Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, App Stores, Apple, Development Tools, iOS, Marketing, Monetisation, Testing.

Amazon simplifies machine-learning with AWS

(Image Credit: iStockPhoto/Pogonici)

Not content with letting Microsoft grab the headlines this week for cloud news, Amazon has debuted a new 'Machine Learning' service during the AWS Summit in San Francisco which intends to let developers build smart, data-driven applications which can "learn" based on past data. 

Machine Learning is a...

By Ryan Daws, 10 April 2015, 0 comments. Categories: Amazon, Analytics, Cloud, Development Tools, Platforms.

Applause updates its analytics tool with new features

(Image Credit: iStockPhoto/bevangoldswain)

Award-winning mobile analytics tool, Applause, has been updated with a range of new features and enhancements including the addition of global benchmarking. Along with the improvements to the tool's abilities, a fresh new interface has also been debuted with this release. 

The company uses 175,000 real-world users in 200 different countries for its comprehensive form of...

By Ryan Daws, 08 April 2015, 0 comments. Categories: Analytics, Android, iOS, Testing.

Analysing gaming analytics on mobile platforms

(c)iStock.com/marvinh

We’ve come a long way since the days of Atari. We now have dedicated gaming platforms with powerful processors, graphics and internet connectivity. Someone sitting in their living room in Des Moines, Iowa can be playing against gamers in Canada, England and South Africa.

The overwhelming popularity of video games has created an industry valued at more than 90 billion dollars. That’s a lot...

By Rick Delgado, 25 March 2015, 0 comments. Categories: Analytics, Gaming, Mobile.

Google unleashes new features for Android game developers

If you’re an Android game developer, you’ve been given some new features to play with. The latest additions help you to analyse what’s successful and what’s not, monetise, and deliver a 'second screen' gaming experience which helps to make playing Android games with friends a lot more social.

First up is player analytics, to help understand your players behaviour in a similar way to how analytics tools allow you to see what is working and what isn’t in your application. The new...

By Ryan Daws, 04 March 2015, 0 comments. Categories: Advertising, Analytics, Android, API, Gaming, Monetisation.

The 2015 State of the U.S. Health & Fitness Apps Economy

People use health & fitness and medical apps because they want to be their best. They want to achieve the best time on a run, the best mile time on a bike ride. People track calories and monitor food and drink consumption so they look and feel their best. And they want the best medical treatments and prices on prescriptions. So why wouldn’t they choose the highest quality health & fitness and medical apps to help them achieve their goals? It’s difficult to know what the best apps are for...

By Richard Potts, 27 January 2015, 0 comments. Categories: Analytics.

Seldon aids data scientists with predictive API

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A new open-source API, Seldon, wants to remove the demand on data scientists by making it easy to plug-in algorithms which can recommend content to customers, offer app personalisation, and other complicated-but-powerful features. Aimed at media and e-commerce companies, it is available as a free self-hosted product or as a hosted cloud-based version.

"Our proven algorithms and scalable platform are already serving...

By Ryan Daws, 23 December 2014, 0 comments. Categories: Analytics, API, Platforms.

Twitter wants to court back developers with Fabric

If you're a developer of applications which use Twitter's API, you'll be aware of the ecosystem crackdown which Andreessen Horowitz partner Chris Dixon said at the time was like “a drunk guy with an Uzi.”

Twitter is like a drunk guy with an uzi killing partners left and right. Expect investment in ecosystem to drop significantly.

— Chris Dixon (@cdixon) May 24, 2010

Dixon wasn't wrong, either. The "token limit" imposed...

By Ryan Daws, 03 October 2014, 0 comments. Categories: Analytics, Development Tools, Platforms, Social media, Testing.

Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Elina Bryan, 10 July 2014, 1 comment. Categories: Advertising, Analytics, Monetisation, Testing.

Testbirds’ “Bring Your Own Crowd” tests Enterprise apps securely and efficiently

DeveloperTech spoke to Munich-based TestBirds’ Managing Director, Philipp Benkler, about a new important tool in the fight for bug-free and hassle-free applications in large enterprises. The crowdtesting company dubs the concept “Bring Your Own Crowd” which will undoubtedly be shortened to BYOC and become another acronym for us all to remember!

When you have a small number of employees, there’s the option of doing your testing in-house to ensure apps are working...

By Ryan Daws, 17 June 2014, 0 comments. Categories: Analytics, Android, iOS, Platforms, Testing.