Developer Tech

Along with Facebook’s latest SDK update, developers can now target users who perform specific actions in-app through a new targeting field which seeks out your existing customers from their ‘App User ID’ to further help reach the people desired.

Lots of apprenuers are always looking for ways to increase the effectiveness of their advertising. Focused on budgets and where to spend seems to be the only topic of conversation. They become focused and outright selfish. That is to say they won’t give anyone the time of day unless there is a direct benefit to the app.

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

There’s no disputing mobile apps have trumped television, laptops and desktops when it comes to usage. Mobile is accessible, easy and with us everywhere we go – which has a lot to do with why it has beaten out all other forms of technology in terms of activity....

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets.

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile.

As InMobi has developed in size and stature – particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our ad network. A significant part of this has been in achieving external recognition for our efforts to be transparent and open in our business and building a reputation as a company that treats its customers’ data privacy with care.

The ad unit is the user's first exposure to your app and hence needs to make an impact on the user. It needs to perk the user's interest in a way that the user would want to click on the ad and finally download and use your application. The big difference between how a brand advertiser and app advertiser creates the ad content lies in the intent of the advertiser.