Monetisation’s bright future: What app developers need to know now
Just a few years ago, if you’d asked the average app developer to share their thoughts on ad monetisation, chances are they would have had a number of reservations. The concern that ads would negatively impact the user experience – and along with it, adversely affect retention and user ratings – was commonplace among freemium app developers.
Fast forward to today, and you’ll see that the mobile ad tech landscape has significantly evolved. Supply side technologies have become...