Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Elina Bryan, 10 July 2014, 0 comments. Categories: Advertising, Analytics, Monetisation, Testing.

8 tips that you must follow when using Social Media for your app business

We have been looking recently at using social media as your main marketing tool, after all, where else will you find a marketing tool that is as strong as social media and comes for free? The power of social media however, is not always a good thing, one mistake and your business can be seriously damaged, sometimes I would go as far as saying destroyed.

Today we are going to look at the do’s and the don’ts of social media with the aim to educate you enough to ensure that you do not fall into the...

By Leah Goodman, 18 December 2013, 0 comments. Categories: Advertising, Marketing, Social media.

Could the advertising SDK you use be so easily hacked?

Many developers around the world rely on an advertising SDK to monetise their free applications; but do you consider they could be used for malicious purposes? BitDefender researchers have already clocked an SDK which asks for far more permissions than required…

The Widdit SDK, on Android, asks for a whole host of permissions including the ability to “record audio”, “read your text messages”, and “read phone status”.

Bogdan Botezatu, Senior E-Threat Analyst at...

By Ryan Daws, 11 December 2013, 0 comments. Categories: Advertising, Android, Platforms, Testing.

Top 3 best practices for tablet advertising

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful?

The answer is simple – they treat smartphones and tablets differently. Greater screen size, better display, unique usage patterns; all these features...

By InMobi, 20 September 2013, 0 comments. Categories: Advertising, Android, Design, iOS, iPad.

Amazon’s API update offers innovative monetisation

Whilst Amazon is getting more immersed into their own hardware, software, and incredible cloud capabilities; at their forefront – the company is still the world’s largest online retailer.

This brings unique advantages in what the company can offer to not only consumers, but also developers...

The firm is expanding its advertising opportunities through the launch of its Mobile Associates API. This addition to Amazon’s portfolio will be available across their own products including the Kindle...

By Ryan Daws, 28 August 2013, 0 comments. Categories: Advertising, Amazon, Development Tools, Monetisation.

Got an awesome startup? Register for “Million Pound Startup”

The Million Pound Startup is an international competition for all the entrepreneurs out there (of any industry) who can register for free – instantly promoting your business or idea – and be in for the running of winning a million pounds.

Worth a go, surely?

 

Whilst usually these kinds of contests head straight to my delete folder, the backing of some high-profile names took my intrigue. Opening the website presented a very visual look at all...

Market Android apps by optimizing for the app market

Let me tell you something that I think you may already know – the Android app market place is getting crowded and competition for apps is heating up at a phenomenal speed. So how do you market Android apps to ensure that they don’t get lost in the Android app market? The first and most important step that many people forget is to ensure that their app is app store optimized.

Market android apps...

By Leah Goodman, 01 July 2013, 0 comments. Categories: Advertising, Android, App Stores, Development Tools, Marketing, Monetisation, Testing.

Microsoft crushes critique with Windows 8.1

As Steve Ballmer took the stage at Microsoft’s annual BUILD developer conference, he was quick to pull focus on the company’s new “rapid development” cycle.

With Windows 8.1, the release features over 700 updates since release last November, quicker than the usual three year update!

Although not billed as a major release, many would certainly call it so. The new features and enhancements drastically change how the system functions, and is much more comprehensive than it would first...

By Ryan Daws, 27 June 2013, 0 comments. Categories: Advertising, Design, Industry, Marketing, Platforms, Testing, Windows.

5 reasons to make an Android app as a marketing tool

In the digital age, we saw a boom in companies dashing to create websites for their companies and now, that marketing tool is being transferred to the app industry. Here are five reasons why you should consider getting your business mobile.

1: Consumers use apps to get the best deals

People are now more likely to compare prices and services via their app whilst out and about to see if the deal that you are offering is...

By Leah Goodman, 24 May 2013, 0 comments. Categories: Advertising, Android, App Stores, Enterprise, Marketing, Platforms.