Monetisation’s bright future: What app developers need to know now


Just a few years ago, if you’d asked the average app developer to share their thoughts on ad monetisation, chances are they would have had a number of reservations. The concern that ads would negatively impact the user experience – and along with it, adversely affect retention and user ratings – was commonplace among freemium app developers.

Fast forward to today, and you’ll see that the mobile ad tech landscape has significantly evolved. Supply side technologies have become...

By Henrik Basten, 04 September 2015, 0 comments. Categories: Advertising, Development Tools, Monetisation.

How to tell whether your game is a quick hit, a slow burner – or neither


Understanding the lifespan of a games app is unpredictable at the best of times – but a new report from App Annie aims to analyse the trends that influence how long an app stays in vogue for.

The App Lifespan report is the conclusion of a study of daily worldwide downloads and revenue of nearly 20,000 apps from the games categories on iOS and Google Play between July 2010 and June 2015.

The research showed that for some, their games were instant hits with a third of iOS...

By Liz Morrell, 03 September 2015, 0 comments. Categories: Advertising, Development Tools, Gaming.

Google unleashes new features for Android game developers

If you’re an Android game developer, you’ve been given some new features to play with. The latest additions help you to analyse what’s successful and what’s not, monetise, and deliver a 'second screen' gaming experience which helps to make playing Android games with friends a lot more social.

First up is player analytics, to help understand your players behaviour in a similar way to how analytics tools allow you to see what is working and what isn’t in your application. The new...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Advertising, Analytics, Android, API, Gaming, Monetisation.

Common app store optimisation mistakes to avoid

(Image Credit: iStockPhoto/Mark_KA)

One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

By JT Ripton, 29 January 2015, 1 comment. Categories: Advertising, App Stores, Marketing.

Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Patrick Roger, 10 July 2014, 1 comment. Categories: Advertising, Analytics, Monetisation, Testing.

8 tips that you must follow when using Social Media for your app business

We have been looking recently at using social media as your main marketing tool, after all, where else will you find a marketing tool that is as strong as social media and comes for free? The power of social media however, is not always a good thing, one mistake and your business can be seriously damaged, sometimes I would go as far as saying destroyed.

Today we are going to look at the do’s and the don’ts of social media with the aim to educate you enough to ensure that you do not fall into the...

By Leah Goodman, 18 December 2013, 0 comments. Categories: Advertising, Marketing, Social media.

Could the advertising SDK you use be so easily hacked?

Many developers around the world rely on an advertising SDK to monetise their free applications; but do you consider they could be used for malicious purposes? BitDefender researchers have already clocked an SDK which asks for far more permissions than required…

The Widdit SDK, on Android, asks for a whole host of permissions including the ability to “record audio”, “read your text messages”, and “read phone status”.

Bogdan Botezatu, Senior E-Threat Analyst at...

By Ryan Daws, 11 December 2013, 0 comments. Categories: Advertising, Android, Platforms, Testing.

Top 3 best practices for tablet advertising

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful?

The answer is simple – they treat smartphones and tablets differently. Greater screen size, better display, unique usage patterns; all these features...

By InMobi, 20 September 2013, 0 comments. Categories: Advertising, Android, Design, iOS, iPad.

Amazon’s API update offers innovative monetisation

Whilst Amazon is getting more immersed into their own hardware, software, and incredible cloud capabilities; at their forefront – the company is still the world’s largest online retailer.

This brings unique advantages in what the company can offer to not only consumers, but also developers...

The firm is expanding its advertising opportunities through the launch of its Mobile Associates API. This addition to Amazon’s portfolio will be available across their own products including the Kindle...

By Ryan Daws, 28 August 2013, 0 comments. Categories: Advertising, Amazon, Development Tools, Monetisation.