User Retention: 5 mistakes to avoid...

Getting users to download your app is much different than getting users to use your app. A recent report found that 80-90% of users removed an app from their device after only one use! This means that it is more important than ever for app developers to make a powerful first impression on a user. Below are 5 things a developer should avoid in order to master the art of the first impression:

By StartApp, 08 April 2014, 0 comments. Categories: Android, Development Tools, iOS, Monetisation.

DRM-gate: A year later and it's Sony's turn

We didn’t even get to E3 last year before Microsoft and Sony both rushed to the stage and displayed the latest versions of their respective Xbox and PlayStation consoles…

Perhaps “rushed” was the key word in that opening sentence; both announcements many would agree felt underprepared and a result of not wanting to allow the rival party to have a head start in an industry where timing can mean make or break.

I’ll get this out the way first – I’m an Xbox person....

By Ryan Daws, 31 March 2014, 1 comment. Categories: Gaming, Industry, Monetisation, Platforms.

UK game industry rejoices as EU approves tax breaks

The European Commission has approved tax breaks for the UK video game industry which trade bodies estimate could result in a welcome £188 million extra per year for the rapidly-growing and increasingly important sector.

It comes after many years of campaigning for such a change – helping the UK to continue being a market-leading force in the global games industry.

Many high-profile UK game studios have closed in recent years; most-recently Blitz Games who shuttered their windows after 23 years in business. IGN...

By Ryan Daws, 27 March 2014, 0 comments. Categories: Development Tools, Gaming, Industry, Monetisation.

Could Games-as-a-Service be the next big beast?

Game development is a beast more fearsome than anything you’ve faced in-game, but done right, and the loot is far-higher. Currently the highly-talked about (and opinion-divisive) trend is that of ‘Freemium’ – the act of releasing a game for free and monetising through in-app purchases.

But what is next? Highly-respected studio and ‘Fable’ developer, Lionhead Studios, clearly thinks it’s “Games-as-a-Service”.

Like PaaS (Platform-as-a-Service) and SaaS...

By Ryan Daws, 12 February 2014, 1 comment. Categories: Gaming, Industry, Monetisation.

Amazon apps go global: Distribution expanded internationally

It's been announced that Amazon will be expanding their Appstore to include app distribution in several new countries. The Amazon Appstore for Android launches have previously included the UK, Japan, France, Spain, Italy and Germany and, while already a huge market, almost 200 more countries will be added to the distribution list, meaning that developers will be able to submit their apps more or less globally, reaching a whole new group of international customers.

Which Countries Are Being Included And When?...

By Ampheon, 03 February 2014, 0 comments. Categories: Amazon, App Stores, Development Tools, Monetisation.

GiftGaming takes the premium out of Freemium

If you’re unaware of the current “freemium” trend; it’s the act of releasing a game or app for free then making money back through in-app purchases. The most widely-used example of this is King’s hit game; Candy Crush Saga.

Candy Crush is a free game which started on Facebook, then moved to mobile. Being so accessible, social, and outright addictive undoubtedly led to success for a company which was struggling financially – even grabbing the attention of typically...

By Ryan Daws, 06 December 2013, 1 comment. Categories: Gaming, Industry, Marketing, Monetisation.

Google rolls out App Translation Service to developers

Google has announced general availability of its App Translation Service, enabling Android developers to overcome the language barrier and get more Google Play hits.

If you think this idea sounds familiar, then you’d be right, as the service was previewed at Google I/O back in May. A pilot program was introduced, with subsequent positive feedback proving irresistible to the execs at Mountain View who simply had to open it up.

Before anyone starts...

By James Bourne, 12 November 2013, 0 comments. Categories: Android, App Stores, Development Tools, Monetisation.

Why are more mobile gaming companies moving towards IPOs?

Every mobile games developer wants to achieve the same kind of viral success that “Candy Crush Saga” and “Clash of Clans” have achieved.

The mobile games industry is exploding, especially as developers move to “freemium” business models. Some may think that mobile game developers would be wary of going public with their success after witnessing Zynga struggle to maintain users after its IPO (initial public...

By StartApp, 01 November 2013, 0 comments. Categories: Gaming, Industry, Monetisation, Platforms.

Brent Hoberman: How to get investor interest in your app #AppsWorld

For an investor or venture capitalist looking at an app, credibility is just as important as the idea, according to founder of PROFounders Capital and former Lastminute.com exec Brent Hoberman.

Hoberman was speaking at an engaging developer keynote at Apps World Europe, alongside two app company founders with whom he has a more than passing interest: Sampo Karjalainen, arguably most famous for the social network Habbo Hotel but currently CEO of tracking app Moves; and Rytis Vitkauskas, CEO of event app...

By James Bourne, 22 October 2013, 0 comments. Categories: Development Tools, Monetisation.

Google Play changes – How will this affect your Android apps?

Most of our app makers choose to upload their free Android apps into the Google Play store, we know that this store is not the only Android store around, but whether we like it or not, Google Play is still the most popular Android app store and this does not look like it will change in the near future, therefore it is vital that you are aware of all Google Play changes and how this will affect your app’s discoverability.

By Leah Goodman, 16 September 2013, 0 comments. Categories: Android, App Stores, Marketing, Monetisation.