Google rolls out App Translation Service to developers

Google has announced general availability of its App Translation Service, enabling Android developers to overcome the language barrier and get more Google Play hits.

If you think this idea sounds familiar, then you’d be right, as the service was previewed at Google I/O back in May. A pilot program was introduced, with subsequent positive feedback proving irresistible to the execs at Mountain View who simply had to open it up.

Before anyone starts...

By James Bourne, 12 November 2013, 0 comments. Categories: Android, App Stores, Developers, Monetisation.

Why are more mobile gaming companies moving towards IPOs?

Every mobile games developer wants to achieve the same kind of viral success that “Candy Crush Saga” and “Clash of Clans” have achieved.

The mobile games industry is exploding, especially as developers move to “freemium” business models. Some may think that mobile game developers would be wary of going public with their success after witnessing Zynga struggle to maintain users after its IPO (initial public...

By StartApp, 01 November 2013, 0 comments. Categories: Gaming, Industry, Monetisation, Platforms.

Brent Hoberman: How to get investor interest in your app #AppsWorld

For an investor or venture capitalist looking at an app, credibility is just as important as the idea, according to founder of PROFounders Capital and former Lastminute.com exec Brent Hoberman.

Hoberman was speaking at an engaging developer keynote at Apps World Europe, alongside two app company founders with whom he has a more than passing interest: Sampo Karjalainen, arguably most famous for the social network Habbo Hotel but currently CEO of tracking app Moves; and Rytis Vitkauskas, CEO of event app...

By James Bourne, 22 October 2013, 0 comments. Categories: Developers, Monetisation.

Google Play changes – How will this affect your Android apps?

Most of our app makers choose to upload their free Android apps into the Google Play store, we know that this store is not the only Android store around, but whether we like it or not, Google Play is still the most popular Android app store and this does not look like it will change in the near future, therefore it is vital that you are aware of all Google Play changes and how this will affect your app’s discoverability.

By Leah Goodman, 16 September 2013, 0 comments. Categories: Android, App Stores, Marketing, Monetisation.

To go freemium, or not to go freemium? [infographic]

“Freemium” apps (or apps with in-app purchases) are the latest and greatest monetization trend in the mobile app industry. To put it simply, freemium falls somewhere between free, ad-supported apps and paid apps on the app monetization spectrum.  With the overwhelming success of games like Candy Crush Saga, freemium has been a popular topic of conversation in the mobile app world.

You may be asking yourself: What is behind this trend? Should my app go freemium?

Check out our infographic below! Click to...

By StartApp, 03 September 2013, 0 comments. Categories: App Stores, Developers, Gaming, Monetisation, Platforms.

Amazon’s API update offers innovative monetisation

Whilst Amazon is getting more immersed into their own hardware, software, and incredible cloud capabilities; at their forefront – the company is still the world’s largest online retailer.

This brings unique advantages in what the company can offer to not only consumers, but also developers...

The firm is expanding its advertising opportunities through the launch of its Mobile Associates API. This addition to Amazon’s portfolio will be available across their own products including the Kindle...

By Ryan Daws, 28 August 2013, 0 comments. Categories: Advertising, Amazon, Developers, Monetisation.

Fund your OUYA game development on Kickstarter, gain $250,000

Android-based console OUYA wasn’t simply a rocketing Kickstarter-success (which broke $8 million in funding) but also retail; where it sold out of all initial units at stockists.

Yet it’s not all good news, the games since have been lacklustre - albeit a few golden titles – which the team hopes to address.

Taking to the fund-raising platform where the company begun their journey; the team at OUYA wish to inspire game developers...

By Ryan Daws, 18 July 2013, 0 comments. Categories: Android, Developers, Gaming, Industry, Marketing, Monetisation, Platforms, Testing.

Can the Lumia 1020 hit a niche and return Nokia to success?

Let’s face it, the success of Windows Phone is based on the success of Nokia, and Microsoft should be eternally thankful the iconic Finnish manufacturer hasn’t decided to switch to Android where it would more than likely find a decent amount of success.

Yet Nokia want to “think different” and yes, I’ve just used an Apple quote on a Microsoft manufacturer, how controversial.

Whilst other manufacturers across platforms went for black or white devices, some “pushed the...

By Ryan Daws, 15 July 2013, 0 comments. Categories: Industry, Marketing, Monetisation, Platforms, Testing, Windows.

Got an awesome startup? Register for “Million Pound Startup”

The Million Pound Startup is an international competition for all the entrepreneurs out there (of any industry) who can register for free – instantly promoting your business or idea – and be in for the running of winning a million pounds.

Worth a go, surely?

 

Whilst usually these kinds of contests head straight to my delete folder, the backing of some high-profile names took my intrigue. Opening the website presented a very visual look at all...

Market Android apps by optimizing for the app market

Let me tell you something that I think you may already know – the Android app market place is getting crowded and competition for apps is heating up at a phenomenal speed. So how do you market Android apps to ensure that they don’t get lost in the Android app market? The first and most important step that many people forget is to ensure that their app is app store optimized.

Market android apps...

By Leah Goodman, 01 July 2013, 0 comments. Categories: Advertising, Android, App Stores, Developers, Marketing, Monetisation, Testing.