Twitter enables developers to embed ads into tweet streams
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A beta program is being rolled-out by Twitter which enables developers to embed advertisements into tweet streams in third-party apps on Android and iOS which utilise Twitter Kit.
One example of a popular app which uses Twitter Kit to implement a social feed is the official NBA application. From today, developers which use Twitter Kit will be able to monetise...
Why the sun may still shine on TV for boosting your app
With over two million apps on both the App Store and Google Play, it has never been harder to acquire new users. Unless you are a big developer, cutting through the noise is increasingly difficult. Added to the number of apps, expectations with apps and mobile games are increasingly high, with people expecting better experiences and more innovation, often for free.
In many ways, creating an app is the easy part. Getting people to find out about it, download and then come back is where...
Visa program opens up APIs and platform for developers
Visa has launched the Visa Developer network, which aims to lure software developers into an open platform with access to payments technology, products and services.
The payments giant is providing a platform for innovation in global commerce with a view to aid financial institutions, merchants, and technology companies in meeting the requirements consumers and merchants who are now relying a lot on connected devices to shop, pay and get paid.
Immediately after the launch, Visa Developer will provide access...
Google debuts new universal app campaigns and performance reports
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The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves.
Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...
Monetisation’s bright future: What app developers need to know now
Just a few years ago, if you’d asked the average app developer to share their thoughts on ad monetisation, chances are they would have had a number of reservations. The concern that ads would negatively impact the user experience – and along with it, adversely affect retention and user ratings – was commonplace among freemium app developers.
Fast forward to today, and you’ll see that the mobile ad tech landscape has significantly evolved. Supply side technologies have become...
The zombie app escape strategy: How to get your users to drive downloads and use
Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.
Here are a few stats:
Android developers can soon A/B test Play Store pages
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Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...
It would remedy a longtime pain point for developers
Due to be announced at...
Apple begins analytics roll-out for App Store
Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success.
Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...
Google unleashes new features for Android game developers
If you’re an Android game developer, you’ve been given some new features to play with. The latest additions help you to analyse what’s successful and what’s not, monetise, and deliver a 'second screen' gaming experience which helps to make playing Android games with friends a lot more social.
First up is player analytics, to help understand your players behaviour in a similar way to how analytics tools allow you to see what is working and what isn’t in your application. The new...