Play Store launches in China (without the Play Store)

Today, Google has announced the ability for Chinese developers to launch both their free and paid apps to more than 130 other countries who have access to the Play Store. The only caveat is that, although merchant support has launched, citizens are still unable to access it themselves.

If you develop Android apps in China, and want to start distributing your apps to a global audience through Google Play, visit

By Ryan Daws, 20 November 2014, 0 comments. Categories: Android, App Stores, Industry, Location, Monetisation.

Uber launches API to drive economy-sharing apps

Taxi service Uber has launched its long-rumoured API to integrate its real-world services into third party apps. It launches in cahoots with 11 partners including OpenTable and Starbucks to prove it can be a natural addition to certain applications. The Uber API launch could mean more for the app industry as a whole, however, rather than simply a potential boost to their own profits...

For Uber, the introduction of their API means their service gets out to lots of potential...

By Ryan Daws, 20 August 2014, 0 comments. Categories: Developers, Monetisation, Platforms.

Google Play overshadows App Store downloads by 60%

App Annie, an industry standard in analytics and market data in the apps and digital economy, has released their Q2 report which highlights the performance of nearly three million apps across all the major app stores for the iOS, Android, and Windows Phone platforms. It covers an interesting period due to the "Summer of Sport" which featured the World Cup in Brazil.

The main finding of the report is that Google's Play Store has increased its lead over Apple's App Store in terms of...

By Ryan Daws, 16 July 2014, 0 comments. Categories: Android, App Stores, Apple iOS, Marketing, Monetisation.

Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Elina Bryan, 10 July 2014, 0 comments. Categories: Advertising, Analytics, Monetisation, Testing.

App testing in China’s mobile market

Like any business entering into a new market for the first time, it is of vital importance for mobile app testers to understand the temperament of that market. As Silicon India recently discussed, the China mobile market represents an intriguing landscape with a high ceiling, but it is not without its own set of challenges and nuances.

The People’s Republic of China has a population...

By Mike Brown, 08 July 2014, 0 comments. Categories: Android, App Stores, Apple iOS, Monetisation, Testing.

Report shows in-app purchases to be most lucrative

Have you noticed the rise in applications making use of in-app purchases? A new report from VentureBeat Intel shows these developers have good reason to implement them; after all, they are by far the most lucrative method of monetisation.

The report collates data taken from 176 various developers across 1,000 different games to get a clear idea of how others can profit from their works.

It takes into account the cost-effectiveness of implementing the various methods...

By Ryan Daws, 16 April 2014, 0 comments. Categories: Android, App Stores, Apple iOS, Marketing, Monetisation.

User Retention: 5 mistakes to avoid...

Getting users to download your app is much different than getting users to use your app. A recent report found that 80-90% of users removed an app from their device after only one use! This means that it is more important than ever for app developers to make a powerful first impression on a user. Below are 5 things a developer should avoid in order to master the art of the first impression:

By StartApp, 08 April 2014, 0 comments. Categories: Android, Apple iOS, Developers, Monetisation.

DRM-gate: A year later and it's Sony's turn

We didn’t even get to E3 last year before Microsoft and Sony both rushed to the stage and displayed the latest versions of their respective Xbox and PlayStation consoles…

Perhaps “rushed” was the key word in that opening sentence; both announcements many would agree felt underprepared and a result of not wanting to allow the rival party to have a head start in an industry where timing can mean make or break.

I’ll get this out the way first – I’m an Xbox person....

By Ryan Daws, 31 March 2014, 1 comment. Categories: Gaming, Industry, Monetisation, Platforms.

UK game industry rejoices as EU approves tax breaks

The European Commission has approved tax breaks for the UK video game industry which trade bodies estimate could result in a welcome £188 million extra per year for the rapidly-growing and increasingly important sector.

It comes after many years of campaigning for such a change – helping the UK to continue being a market-leading force in the global games industry.

Many high-profile UK game studios have closed in recent years; most-recently Blitz Games who shuttered their windows after 23 years in business. IGN...

By Ryan Daws, 27 March 2014, 0 comments. Categories: Developers, Gaming, Industry, Monetisation.

Could Games-as-a-Service be the next big beast?

Game development is a beast more fearsome than anything you’ve faced in-game, but done right, and the loot is far-higher. Currently the highly-talked about (and opinion-divisive) trend is that of ‘Freemium’ – the act of releasing a game for free and monetising through in-app purchases.

But what is next? Highly-respected studio and ‘Fable’ developer, Lionhead Studios, clearly thinks it’s “Games-as-a-Service”.

Like PaaS (Platform-as-a-Service) and SaaS...

By Ryan Daws, 12 February 2014, 1 comment. Categories: Gaming, Industry, Monetisation.