The zombie app escape strategy: How to get your users to drive downloads and use

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Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats:

By Gideon Lask, 05 June 2015, 1 comment. Categories: App Stores, Marketing, Mobile, Monetisation.

Android developers can soon A/B test Play Store pages

(Image Credit: iStockPhoto/Stephen Krow)

Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, App Stores, Apple, Development Tools, iOS, Marketing, Monetisation, Testing.

Google unleashes new features for Android game developers

If you’re an Android game developer, you’ve been given some new features to play with. The latest additions help you to analyse what’s successful and what’s not, monetise, and deliver a 'second screen' gaming experience which helps to make playing Android games with friends a lot more social.

First up is player analytics, to help understand your players behaviour in a similar way to how analytics tools allow you to see what is working and what isn’t in your application. The new...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Advertising, Analytics, Android, API, Gaming, Monetisation.

Google prepares to launch "Android Pay" API

(Image Credit: iStockPhoto/triloks)

It's obvious the gears have started to grind at Google in the payments space all month, and this has gained momentum today as Ars Technica received a tip that a brand new payment platform called "Android Pay" will be announced at Google's I/O conference this year.

Android Pay will allow third party apps to make both virtual and...

By Ryan Daws, 26 February 2015, 0 comments. Categories: Android, API, Monetisation.

What issues does a Trusted Execution Environment address?

The richness of today’s connected devices such as smartphones, tablets, set-top boxes and televisions is bringing new challenges to service providers wanting to protect their offering against hackers and malware attacks. At the same time, an increasing number of applications are hosting sensitive, personal and confidential information that could have significant consequences if compromised. Such applications require more protection than can be offered by software solutions alone. This is where the...

By Global Platform, 10 December 2014, 0 comments. Categories: Hacking, Mobile, Monetisation, Security.

Apple shoves its own Push notification rule

In Apple's App Store rules, it quite clearly states "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind". If you've spent any time on iOS (or any major smartphone platform for that matter) you know that rule is broken all-too-often to the frustration of many customers.

Apple needs to enforce the rule somehow and at least set a good standard for developers to follow everywhere.

It's an effective tactic, however, with...

By Ryan Daws, 02 December 2014, 0 comments. Categories: App Stores, Apple, iOS, Marketing, Monetisation.

Play Store launches in China (without the Play Store)

Today, Google has announced the ability for Chinese developers to launch both their free and paid apps to more than 130 other countries who have access to the Play Store. The only caveat is that, although merchant support has launched, citizens are still unable to access it themselves.

If you develop Android apps in China, and want to start distributing your apps to a global audience through Google Play, visit

By Ryan Daws, 20 November 2014, 0 comments. Categories: Android, App Stores, Ecosystem, Industry, Location, Monetisation.

Uber launches API to drive economy-sharing apps

Taxi service Uber has launched its long-rumoured API to integrate its real-world services into third party apps. It launches in cahoots with 11 partners including OpenTable and Starbucks to prove it can be a natural addition to certain applications. The Uber API launch could mean more for the app industry as a whole, however, rather than simply a potential boost to their own profits...

For Uber, the introduction of their API means their service gets out to lots of potential...

By Ryan Daws, 20 August 2014, 0 comments. Categories: Development Tools, Monetisation, Platforms.

Google Play overshadows App Store downloads by 60%

App Annie, an industry standard in analytics and market data in the apps and digital economy, has released their Q2 report which highlights the performance of nearly three million apps across all the major app stores for the iOS, Android, and Windows Phone platforms. It covers an interesting period due to the "Summer of Sport" which featured the World Cup in Brazil.

The main finding of the report is that Google's Play Store has increased its lead over Apple's App Store in terms of...

By Ryan Daws, 16 July 2014, 0 comments. Categories: Android, App Stores, iOS, Marketing, Monetisation.