Developer Tech

While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.

Freemium is damaging the games, but do you know quite how much? Recently I had the fantastic opportunity to sit down with a group of game developers who spoke passionately about their development, the industry, and how freemium is hurting their creative ideas and real game innovation.

Not stopping at a brand-new IDE, new testing features were announced by Google to help perform “staged rollouts” and beta tests with select users all from within Play’s Developer Console.

Whilst in-app purchases become ever more popular, mainly from the rise of the “freemium” model, PayPal wants to get a slice of the pie on Android.

App marketers took a big blow in April from Apple, who became over active in its crackdown on apps being used as a discovery mechanism for other apps.

Charging for your app is not the best way to start out in the app industry. There are many reasons why in your first year of app building you should not charge for your Android app.

We live in a multiscreen world and businesses that don’t take advantage of this are leaving money on the table. This is especially true for enterprises with multiple apps across devices. These brands are already positioned to influence customer behavior and drive monetization. The problem is they just don’t have the right intel to do it effectively.

The gaming industry has been witnessing a shift towards the “freemium” model lately; clearly it’s working and worth considering after EA announced profits for Star Wars: The Old Republic (SWTOR) have doubled since making the free switch.