How ‘intrapreneurs’ can flourish in the age of innovation


There is perhaps no sexier profession in the world right now than that of tech startup founder or executive. TV shows like HBO’s Silicon Valley and SyFy’s Bazillion Dollar Club glorify, parody and evangelise an industry in which an astounding nine out of ten companies fail.

In recent years, that ‘entrepreneurial itch’ has made its way to the enterprise, propelling corporations to shift their focus away from mergers and acquisitions and towards accelerating innovation projects in-house. To do so, many...

By Geoff Wilson, 23 September 2016, 0 comments. Categories: Enterprise, Marketing.

There’s still room for apps: Three tips for independent developers


Global app downloads are on the decline, even for the most popular in Apple’s App Store. Out of established apps in the U.S., only Uber and Snapchat saw download growth in recent months. So what gives? 

Reports show that 94% of the revenue generated through the App Store goes to the top 1% of publishers, turning the business into a winner-take-all type of system. Because of this,...

By Q Manning, 15 September 2016, 0 comments. Categories: Apple, App Stores, Marketing.

Why developer evangelism is more important than ever


In today’s business world, there are quite a few titles that don’t make much sense. Let’s face it, some of them are just flat out ridiculous. But, in a world where there are Happiness Heroes, Chief Inspiration Officers, and Retail Jedis, there is one newer job title that has made a huge difference for technology companies and that job belongs to the developer evangelist.

To those unfamiliar with this position, it may sound like it belongs in the list of absurd...

By Joshua Margolin, 12 September 2016, 0 comments. Categories: Development Tools, Ecosystem, Marketing.

Why user retention is still the biggest struggle for app developers


Of the over 3 million apps available on the App Store and Google Play, a very small number are actually download and opened by users. Of that small number of apps, an even smaller number become an indispensable part of the user’s day-to-day activities. A new study from Localytics finds that one in four mobile users open an app only once.

By StartApp, 05 July 2016, 0 comments. Categories: Marketing, Monetisation.

Twitter enables developers to embed ads into tweet streams

(Image Credit: iStockPhoto/aradaphotography)

A beta program is being rolled-out by Twitter which enables developers to embed advertisements into tweet streams in third-party apps on Android and iOS which utilise Twitter Kit. 

One example of a popular app which uses Twitter Kit to implement a social feed is the official NBA application. From today, developers which use Twitter Kit will be able to monetise...

By Ryan Daws, 18 May 2016, 0 comments. Categories: Advertising, Android, Development Tools, iOS, Marketing, Mobile, Monetisation, Social media.

Why the sun may still shine on TV for boosting your app


With over two million apps on both the App Store and Google Play, it has never been harder to acquire new users. Unless you are a big developer, cutting through the noise is increasingly difficult. Added to the number of apps, expectations with apps and mobile games are increasingly high, with people expecting better experiences and more innovation, often for free.

In many ways, creating an app is the easy part. Getting people to find out about it, download and then come back is where...

By Josh Rinsky, 26 April 2016, 0 comments. Categories: Marketing, Monetisation.

Google debuts new universal app campaigns and performance reports

(Image Credit: Google)

The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

By Ryan Daws, 15 October 2015, 0 comments. Categories: Analytics, Android, App Stores, Marketing, Mobile, Monetisation.

The zombie app escape strategy: How to get your users to drive downloads and use


Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats:

By Gideon Lask, 05 June 2015, 1 comment. Categories: App Stores, Marketing, Mobile, Monetisation.

Android developers can soon A/B test Play Store pages

(Image Credit: iStockPhoto/Stephen Krow)

Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, Apple, App Stores, Development Tools, iOS, Marketing, Monetisation, Testing.