Web Design: Ensuring an immersive experience

The web has experienced some big changes over the past few years. There was a time when the only way to create an all-singing, all-dancing site was to use a proprietary platform like Flash. So when Flash died there was something of a void left behind. We consoled ourselves with the hope that one day native web technology would rise up to take its place...

Recently there have been a number of websites that have delivered on the promise that HTML5, CSS3, and Javascript could rival and surpass the Flash websites...

By Mário Duarte, 25 November 2014, 0 comments. Categories: Design, Marketing.

Gamer Study: Women prefer RPGs, men prefer FPS...

Whilst the "GamerGate" battle rages on about the ethics in gaming journalism, a new report from SuperData highlights the difference in genre preferences between genders. The statistics revealed are worth taking into consideration when developing the latest titles...

The study shows that more women play RPG games than men, at 53.6% to 46.5% respectively. When it comes to MMORPGs, however, men are in the majority at 66%. In regards to age, “Players between 18 and 30 account for 50% of the US MMO...

By Ryan Daws, 28 October 2014, 1 comment. Categories: Gaming, Industry, Marketing.

Mozilla Localiser: The key to the Open Web

The recent European Day of Languages and International Day of Translation both celebrate the importance of language. These internationally observed days encourage a deeper appreciation for the increasingly interconnected global village we live in and offer greater insight into how we communicate within it.

This focus on localisation is increasingly important as we collaborate across borders on a daily basis. Organisations try to reach as many existing and prospective users as possible and must, therefore,...

By Kálmán Szalai, 24 October 2014, 0 comments. Categories: Industry, Marketing, Testing.

Play Store plays catch-up to iOS' revenue

(Image Credit: Tim Malabuyo)

App Annie's latest quarterly index continues the trend we all know by now; Android is the platform of choice if you want to tout your download numbers, whilst iOS is your choice if you want a few extra numbers in your bank account.

Google Play exceeds iOS downloads by 60% according to the index, and is...

By Ryan Daws, 15 October 2014, 0 comments. Categories: Android, App Stores, Apple iOS, Marketing, Platforms.

Android needs a human-approach to Play Store

(Image Credit: Lucas Zallio)

Popular theme developer "the1dynasty" has had his Google Play account terminated for failure to comply with the store's terms of use. Google's Play Store policy means developers cannot use "Android" or "Google" in their package or app names to prevent confusion between official apps which is the rule in which the apps in question fell foul to.

the1dynasty received a slap on the wrist...

By Ryan Daws, 07 October 2014, 1 comment. Categories: Android, App Stores, Developers, Marketing.

Google Play overshadows App Store downloads by 60%

App Annie, an industry standard in analytics and market data in the apps and digital economy, has released their Q2 report which highlights the performance of nearly three million apps across all the major app stores for the iOS, Android, and Windows Phone platforms. It covers an interesting period due to the "Summer of Sport" which featured the World Cup in Brazil.

The main finding of the report is that Google's Play Store has increased its lead over Apple's App Store in terms of...

By Ryan Daws, 16 July 2014, 0 comments. Categories: Android, App Stores, Apple iOS, Marketing, Monetisation.

Sony struggles as 18% higher-than-expected $1.3bn loss posted

Tokyo-based Sony has been struggling to make a profit from their traditional models of PC, MP3 players, TVs, cameras, and games consoles for some time now.

The company projected a loss for the fiscal year which ended March 31, 2014 as being $1.07 billion.

That number is now at $1.27 billion – a figure 18% higher than expected. Sony pits its exit from the PC market as being a factor in this loss – with write-downs on excess components.

In a statement, a Sony spokesperson said, “Consequently,...

By Ryan Daws, 01 May 2014, 0 comments. Categories: Gaming, Industry, Marketing.

Xbox One to launch in China, a gamer market bigger than the population of the U.S

Gaming giants Xbox and PlayStation are continuing their traditional console war to gain gamers hearts, minds, and thumbs. Foreign console sales in China have been banned for the past 14 years under reasons of influencing youth in the country.

That ban has now been lifted and Microsoft, in partnership with BesTV New Media, will be launching their Xbox One console in September.

China has around 500 million gamers – a third of the country – and more than the population of the entire U.S. Due to a...

By Ryan Daws, 30 April 2014, 0 comments. Categories: Gaming, Industry, Marketing, Platforms, Windows.

Report shows in-app purchases to be most lucrative

Have you noticed the rise in applications making use of in-app purchases? A new report from VentureBeat Intel shows these developers have good reason to implement them; after all, they are by far the most lucrative method of monetisation.

The report collates data taken from 176 various developers across 1,000 different games to get a clear idea of how others can profit from their works.

It takes into account the cost-effectiveness of implementing the various methods...

By Ryan Daws, 16 April 2014, 0 comments. Categories: Android, App Stores, Apple iOS, Marketing, Monetisation.

When real-world testing is the only option

Necessity is the mother of invention – and despite our advocacy – it’s how many brands are introduced to the benefits and mechanics of in-the-wild testing.

A great example of this can be found with, well, just about any app that leverages location-based functionality. Literally, every single one. Don’t believe us? Let’s pick one at random…

How about SocialRadar? Launched last month, this app already has around...

By Mike Brown, 28 February 2014, 0 comments. Categories: Developers, Marketing, Testing.