Twitter enables developers to embed ads into tweet streams

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A beta program is being rolled-out by Twitter which enables developers to embed advertisements into tweet streams in third-party apps on Android and iOS which utilise Twitter Kit. 

One example of a popular app which uses Twitter Kit to implement a social feed is the official NBA application. From today, developers which use Twitter Kit will be able to monetise...

By Ryan Daws, 18 May 2016, 0 comments. Categories: Advertising, Android, Development Tools, iOS, Marketing, Mobile, Monetisation, Social media.

Why the sun may still shine on TV for boosting your app

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With over two million apps on both the App Store and Google Play, it has never been harder to acquire new users. Unless you are a big developer, cutting through the noise is increasingly difficult. Added to the number of apps, expectations with apps and mobile games are increasingly high, with people expecting better experiences and more innovation, often for free.

In many ways, creating an app is the easy part. Getting people to find out about it, download and then come back is where...

By Josh Rinsky, 26 April 2016, 0 comments. Categories: Marketing, Monetisation.

Google debuts new universal app campaigns and performance reports

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The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

By Ryan Daws, 15 October 2015, 0 comments. Categories: Analytics, Android, App Stores, Marketing, Mobile, Monetisation.

The zombie app escape strategy: How to get your users to drive downloads and use

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Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats:

By Gideon Lask, 05 June 2015, 1 comment. Categories: App Stores, Marketing, Mobile, Monetisation.

Android developers can soon A/B test Play Store pages

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Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, App Stores, Apple, Development Tools, iOS, Marketing, Monetisation, Testing.

Talking Sense: Be sensible when creating apps for kids

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There's a hoax from last year making the rounds on social networks again which targets the 'Talking Angela' game and claims that a paedophile is able to watch and engage with a child from behind the virtual cat character using the device's camera and prompt children into revealing personal details and behave in questionable ways. 

Although this was...

By Ryan Daws, 31 March 2015, 0 comments. Categories: Android, Apple, Ethics, Marketing.

Common app store optimisation mistakes to avoid

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One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

By JT Ripton, 29 January 2015, 1 comment. Categories: Advertising, App Stores, Marketing.

Apple shoves its own Push notification rule

In Apple's App Store rules, it quite clearly states "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind". If you've spent any time on iOS (or any major smartphone platform for that matter) you know that rule is broken all-too-often to the frustration of many customers.

Apple needs to enforce the rule somehow and at least set a good standard for developers to follow everywhere.

It's an effective tactic, however, with...

By Ryan Daws, 02 December 2014, 0 comments. Categories: App Stores, Apple, iOS, Marketing, Monetisation.

Web Design: Ensuring an immersive experience

The web has experienced some big changes over the past few years. There was a time when the only way to create an all-singing, all-dancing site was to use a proprietary platform like Flash. So when Flash died there was something of a void left behind. We consoled ourselves with the hope that one day native web technology would rise up to take its place...

Recently there have been a number of websites that have delivered on the promise that HTML5, CSS3, and Javascript could rival and surpass the Flash websites...

By Mário Duarte, 25 November 2014, 0 comments. Categories: Design, Marketing.