Google debuts new universal app campaigns and performance reports
(Image Credit: Google)
The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves.
Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...