Developer Tech

App marketers took a big blow in April from Apple, who became over active in its crackdown on apps being used as a discovery mechanism for other apps.

Charging for your app is not the best way to start out in the app industry. There are many reasons why in your first year of app building you should not charge for your Android app.

Along with Facebook’s latest SDK update, developers can now target users who perform specific actions in-app through a new targeting field which seeks out your existing customers from their ‘App User ID’ to further help reach the people desired.

The term “viable” is subjective and what we considered as viable yesterday is not going to be viable in the future. It’s also important to remember that viable can also mean value. So don’t take the word “minimum” too literally. Your goal is not really to create a minimum product, but rather a high-quality product with a narrow scope that you can create and release quickly.

Lots of apprenuers are always looking for ways to increase the effectiveness of their advertising. Focused on budgets and where to spend seems to be the only topic of conversation. They become focused and outright selfish. That is to say they won’t give anyone the time of day unless there is a direct benefit to the app.

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

When it comes to mobile, getting customers to try your application is a challenge, but making sure they come back can be even harder. In today’s crowded mobile market, content is king. And, it’s that content that will drive (or kill) your user retention.

There’s no disputing mobile apps have trumped television, laptops and desktops when it comes to usage. Mobile is accessible, easy and with us everywhere we go – which has a lot to do with why it has beaten out all other forms of technology in terms of activity....