Google debuts new universal app campaigns and performance reports

(Image Credit: Google)

The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

By Ryan Daws, 15 October 2015, 0 comments. Categories: Analytics, Android, App Stores, Marketing, Mobile, Monetisation.

The zombie app escape strategy: How to get your users to drive downloads and use


Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats:

By Gideon Lask, 05 June 2015, 1 comment. Categories: App Stores, Marketing, Mobile, Monetisation.

Android developers can soon A/B test Play Store pages

(Image Credit: iStockPhoto/Stephen Krow)

Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, App Stores, Apple, Development Tools, iOS, Marketing, Monetisation, Testing.

Talking Sense: Be sensible when creating apps for kids

(Image Credit: iStockPhoto/jackscoldsweat)

There's a hoax from last year making the rounds on social networks again which targets the 'Talking Angela' game and claims that a paedophile is able to watch and engage with a child from behind the virtual cat character using the device's camera and prompt children into revealing personal details and behave in questionable ways. 

Although this was...

By Ryan Daws, 31 March 2015, 0 comments. Categories: Android, Apple, Ethics, Marketing.

Common app store optimisation mistakes to avoid

(Image Credit: iStockPhoto/Mark_KA)

One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

By JT Ripton, 29 January 2015, 1 comment. Categories: Advertising, App Stores, Marketing.

Apple shoves its own Push notification rule

In Apple's App Store rules, it quite clearly states "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind". If you've spent any time on iOS (or any major smartphone platform for that matter) you know that rule is broken all-too-often to the frustration of many customers.

Apple needs to enforce the rule somehow and at least set a good standard for developers to follow everywhere.

It's an effective tactic, however, with...

By Ryan Daws, 02 December 2014, 0 comments. Categories: App Stores, Apple, iOS, Marketing, Monetisation.

Web Design: Ensuring an immersive experience

The web has experienced some big changes over the past few years. There was a time when the only way to create an all-singing, all-dancing site was to use a proprietary platform like Flash. So when Flash died there was something of a void left behind. We consoled ourselves with the hope that one day native web technology would rise up to take its place...

Recently there have been a number of websites that have delivered on the promise that HTML5, CSS3, and Javascript could rival and surpass the Flash websites...

By Mário Duarte, 25 November 2014, 0 comments. Categories: Design, Marketing.

Gamer Study: Women prefer RPGs, men prefer FPS...

Whilst the "GamerGate" battle rages on about the ethics in gaming journalism, a new report from SuperData highlights the difference in genre preferences between genders. The statistics revealed are worth taking into consideration when developing the latest titles...

The study shows that more women play RPG games than men, at 53.6% to 46.5% respectively. When it comes to MMORPGs, however, men are in the majority at 66%. In regards to age, “Players between 18 and 30 account for 50% of the US MMO...

By Ryan Daws, 28 October 2014, 1 comment. Categories: Gaming, Industry, Marketing.

Mozilla Localiser: The key to the Open Web

The recent European Day of Languages and International Day of Translation both celebrate the importance of language. These internationally observed days encourage a deeper appreciation for the increasingly interconnected global village we live in and offer greater insight into how we communicate within it.

This focus on localisation is increasingly important as we collaborate across borders on a daily basis. Organisations try to reach as many existing and prospective users as possible and must, therefore,...

By Kálmán Szalai, 24 October 2014, 0 comments. Categories: Industry, Marketing, Testing.