Android developers can soon A/B test Play Store pages

(Image Credit: iStockPhoto/Stephen Krow)

Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 0 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, App Stores, Apple, Development Tools, iOS, Marketing, Monetisation, Testing.

Common app store optimisation mistakes to avoid

(Image Credit: iStockPhoto/Mark_KA)

One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

By JT Ripton, 29 January 2015, 1 comment. Categories: Advertising, App Stores, Marketing.

Google Play outpaces iOS' App Store for third year

Android holds the largest smartphone marketshare around the world, and therefore marks an important platform for developers to reach the biggest audience possible. The app store which accompanies Google's mobile OS has seen meteoric growth, but has trailed behind Apple's iOS in submitted apps due to its later launch.

The latest report from appFigures points towards a change of tides...

By Ryan Daws, 13 January 2015, 0 comments. Categories: Amazon, Android, App Stores, Ecosystem, iOS, Platforms.

Flurry Research: "Install Addicts" drive app downloads

Claims from industry analysts point towards the rate of app downloads having decelerated after reaching saturation in markets such as the US and South Korea. In August, CNNMoney became one of the many publications to run a piece on this supposed slowdown of app downloads. Flurry Research set out to disprove this claim using their analytics data...

Focusing on the US, Flurry found that consumers are still downloading apps...

By Ryan Daws, 18 December 2014, 0 comments. Categories: Android, App Stores, Industry, iOS.

Apple shoves its own Push notification rule

In Apple's App Store rules, it quite clearly states "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind". If you've spent any time on iOS (or any major smartphone platform for that matter) you know that rule is broken all-too-often to the frustration of many customers.

Apple needs to enforce the rule somehow and at least set a good standard for developers to follow everywhere.

It's an effective tactic, however, with...

By Ryan Daws, 02 December 2014, 0 comments. Categories: App Stores, Apple, iOS, Marketing, Monetisation.

Play Store launches in China (without the Play Store)

Today, Google has announced the ability for Chinese developers to launch both their free and paid apps to more than 130 other countries who have access to the Play Store. The only caveat is that, although merchant support has launched, citizens are still unable to access it themselves.

If you develop Android apps in China, and want to start distributing your apps to a global audience through Google Play, visit

By Ryan Daws, 20 November 2014, 0 comments. Categories: Android, App Stores, Ecosystem, Industry, Location, Monetisation.

Slow iOS 8 adoption worries developers

One of the best things about Apple’s iOS over Google’s Android is that the latest updates are immediately available for supported devices without the need to wait for your carrier to check it, or your hardware OEM to ‘skin’ it to differentiate their products from competitors.

This year, adoption of the latest iOS has been much less than previous years, and it’s worrying developers. After three weeks, iOS 8 is now running on 47% of devices

By Ryan Daws, 09 October 2014, 0 comments. Categories: App Stores, Devices, iOS, Platforms.

Android needs a human-approach to Play Store

(Image Credit: Lucas Zallio)

Popular theme developer "the1dynasty" has had his Google Play account terminated for failure to comply with the store's terms of use. Google's Play Store policy means developers cannot use "Android" or "Google" in their package or app names to prevent confusion between official apps which is the rule in which the apps in question fell foul to.

the1dynasty received a slap on the wrist...

By Ryan Daws, 07 October 2014, 2 comments. Categories: Android, App Stores, Development Tools, Ecosystem, Marketing.