Microsoft strengthens Windows Bridge for iOS

(Image Credit: iStockPhoto/mikeinlondon)

DeveloperTech reported earlier this week that Microsoft's bridge to Android is falling apart, but the Windows Bridge for iOS appears to be progressing well and has received some notable improvements over the past few months. 

The project, also known as Islandwood, aims to offer a simple...

By Ryan Daws, 19 November 2015, 0 comments. Categories: App Stores, Apple, Development Tools, Mobile, Platforms, Windows.

Microsoft's App Studio lets anyone build Windows 10 software

Despite Windows 10 being an impressive feature-packed operating system, the problem Microsoft continues to have with their latest OS is still the app store. Compared to Apple and Google's thriving ecosystems, you can virtually imagine the tumbleweed drifting past whilst you're searching for your most beloved applications. 

Microsoft has attempted various ways to bolster their app store – including making it simple for iOS and Android developers to port their apps – but now the company is...

By Ryan Daws, 02 November 2015, 0 comments. Categories: App Stores, Development Tools, Platforms, Windows.

Google debuts new universal app campaigns and performance reports

(Image Credit: Google)

The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

By Ryan Daws, 15 October 2015, 0 comments. Categories: Analytics, Android, App Stores, Marketing, Mobile, Monetisation.

The zombie app escape strategy: How to get your users to drive downloads and use


Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats:

By Gideon Lask, 05 June 2015, 1 comment. Categories: App Stores, Marketing, Mobile, Monetisation.

Users can now pre-register for Android apps

Gamers in particular are used to the act of pre-ordering an upcoming software release, in-fact pre-download is becoming the norm as games grow in size.  This isn't such an issue with mobile software, but with the amount of releases coming out daily it's easy for users to miss-out on something they've been looking forward to.

If your users are on Android, they can now pre-register their interest for an upcoming release to be notified when it's ready to go. Users are also not committed to...

By Ryan Daws, 11 May 2015, 0 comments. Categories: Android, App Stores.

Android developers can soon A/B test Play Store pages

(Image Credit: iStockPhoto/Stephen Krow)

Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, App Stores, Apple, Development Tools, iOS, Marketing, Monetisation, Testing.

Common app store optimisation mistakes to avoid

(Image Credit: iStockPhoto/Mark_KA)

One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

By JT Ripton, 29 January 2015, 1 comment. Categories: Advertising, App Stores, Marketing.

Google Play outpaces iOS' App Store for third year

Android holds the largest smartphone marketshare around the world, and therefore marks an important platform for developers to reach the biggest audience possible. The app store which accompanies Google's mobile OS has seen meteoric growth, but has trailed behind Apple's iOS in submitted apps due to its later launch.

The latest report from appFigures points towards a change of tides...

By Ryan Daws, 13 January 2015, 0 comments. Categories: Amazon, Android, App Stores, Ecosystem, iOS, Platforms.

Flurry Research: "Install Addicts" drive app downloads

Claims from industry analysts point towards the rate of app downloads having decelerated after reaching saturation in markets such as the US and South Korea. In August, CNNMoney became one of the many publications to run a piece on this supposed slowdown of app downloads. Flurry Research set out to disprove this claim using their analytics data...

Focusing on the US, Flurry found that consumers are still downloading apps...

By Ryan Daws, 18 December 2014, 0 comments. Categories: Android, App Stores, Industry, iOS.