Developer Tech

Unity, the hugely popular cross-platform development tool, has made its mobile tools free for small and independent studios.

While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.

Freemium is damaging the games, but do you know quite how much? Recently I had the fantastic opportunity to sit down with a group of game developers who spoke passionately about their development, the industry, and how freemium is hurting their creative ideas and real game innovation.

Research flurry is reporting that mobile apps hit 58 million users during primetime. Yes, that’s primetime network television, 8 PM. When you compare the $3.4 billion generated in revenue in 2012 with the network television 74 billion dollars in 2012 it begs the question as to why mobile apps make such little money in advertising.

Heading into Mountain View’s biggest conference of the year, Sundar Pichai, head of Android at Google, warned the public the annual keynote would focus on developers rather than consumers. Whilst true, there is plenty coming this year for both sides to enjoy.

App marketers took a big blow in April from Apple, who became over active in its crackdown on apps being used as a discovery mechanism for other apps.

Charging for your app is not the best way to start out in the app industry. There are many reasons why in your first year of app building you should not charge for your Android app.

Last year Dekko had big plans to turn the real-world into an Operating System, full of applications which blend reality with technology, a Google glass without the glasses.