Updates to your Android apps will now be up to 50 percent smaller

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Google has made a welcome change to its Play Store app delivery system which should help to speed up updates and reduce data consumption by making them smaller. 

An updated algorithm will reduce the size of updates by as much as 50 percent by downloading only the required changes to APK files and merging them with existing files – presenting a far more efficient system than previously...

By Ryan Daws, 25 July 2016, 0 comments. Categories: Android, App Stores, Development Tools, Platforms.

Opinion: How iOS 10 and App Store changes will impact developers

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Nine years and over 2 million apps later, the App Store has become a spiralling behemoth. Whilst there are many great, innovative, immersive and useful apps - there is also a lot of dross. Unfortunately, even if you have a great app you may still end up with a failure on your hands.

One just needs to look at Storehouse, the visual storytelling app that won in Apple Design Awards 2014. Yesterday, the...

By James Kaye, 15 June 2016, 0 comments. Categories: Apple, App Stores, Ecosystem, Industry, iOS.

Microsoft criticised for the Windows 10 app store – poor algorithms highlighted

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Users of Windows 10 are often frustrated at the lack of applications for its app store, but it's a situation which isn't going to improve unless developers are happy. The fact is, developers aren't happy, and part of the reason is because Microsoft's lacklustre app store algorithms do not give applications the exposure they deserve – often not showing them...

By Ryan Daws, 22 January 2016, 0 comments. Categories: App Stores, Industry, Platforms, Windows.

Apple smashed its own App Store sales record

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Most companies will expect year-on-year growth if they are performing well, but Apple has reported they've smashed their own App Store sales record over the past year, including the biggest single day of sales over its history during the holiday season.

In total, Apple reports the App Store took in over $20 billion during the course of 2015. When you compare to 2014, where the App...

By Ryan Daws, 06 January 2016, 0 comments. Categories: Apple, App Stores, Industry, iOS, Platforms.

Microsoft strengthens Windows Bridge for iOS

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DeveloperTech reported earlier this week that Microsoft's bridge to Android is falling apart, but the Windows Bridge for iOS appears to be progressing well and has received some notable improvements over the past few months. 

The project, also known as Islandwood, aims to offer a simple...

By Ryan Daws, 19 November 2015, 0 comments. Categories: Apple, App Stores, Development Tools, Mobile, Platforms, Windows.

Microsoft's App Studio lets anyone build Windows 10 software

Despite Windows 10 being an impressive feature-packed operating system, the problem Microsoft continues to have with their latest OS is still the app store. Compared to Apple and Google's thriving ecosystems, you can virtually imagine the tumbleweed drifting past whilst you're searching for your most beloved applications. 

Microsoft has attempted various ways to bolster their app store – including making it simple for iOS and Android developers to port their apps – but now the company is...

By Ryan Daws, 02 November 2015, 0 comments. Categories: App Stores, Development Tools, Platforms, Windows.

Google debuts new universal app campaigns and performance reports

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The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

By Ryan Daws, 15 October 2015, 0 comments. Categories: Analytics, Android, App Stores, Marketing, Mobile, Monetisation.

The zombie app escape strategy: How to get your users to drive downloads and use

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Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats:

By Gideon Lask, 05 June 2015, 1 comment. Categories: App Stores, Marketing, Mobile, Monetisation.

Users can now pre-register for Android apps

Gamers in particular are used to the act of pre-ordering an upcoming software release, in-fact pre-download is becoming the norm as games grow in size.  This isn't such an issue with mobile software, but with the amount of releases coming out daily it's easy for users to miss-out on something they've been looking forward to.

If your users are on Android, they can now pre-register their interest for an upcoming release to be notified when it's ready to go. Users are also not committed to...

By Ryan Daws, 11 May 2015, 0 comments. Categories: Android, App Stores.