Developer Tech

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets.

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile.

Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all devices in China, as well as several devices from OEMs like ZTE, Huawei, Samsung, Sony Ericsson and LG, and operators like Vodafone, Verizon and Telefonica.

As InMobi has developed in size and stature – particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our ad network. A significant part of this has been in achieving external recognition for our efforts to be transparent and open in our business and building a reputation as a company that treats its customers’ data privacy with care.

The ad unit is the user's first exposure to your app and hence needs to make an impact on the user. It needs to perk the user's interest in a way that the user would want to click on the ad and finally download and use your application. The big difference between how a brand advertiser and app advertiser creates the ad content lies in the intent of the advertiser.

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst the crowd is very real.

We thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Patrick Meyer author of Steve Jobs & The World of Mobile.

As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Alex Romanov, CEO of iSIGN Media.