Netflix, Google, Amazon, Intel, Mozilla, Cisco, Microsoft, and more have partnered for the 'Alliance for Open Media' which hopes to deal with the challenge of meeting high consumer expectations for streaming video.
Developers for the most part have got wise to not spamming their users with notifications or risk having their app deleted, but there are still fundamental issues with how notifications are delivered.
Do create and maintain perimeter defences, such as firewalls, that are designed to keep hackers out. Those defences may hold. But smart organisations nowadays operate on the belief that hackers may already have gotten in - the key is minimising the damage they can do.